Optimising Product Pages for E-Commerce Success

Product page optimisation is a critical consideration for making your e-commerce business successful. People choose an online store over a physical store because of the convenience it offers customers, such as shopping from the convenience of home, finding the right product, ease of payment, and many others. Thus, product page optimisation for your e-commerce website or app must be done in such a way that it offers a hassle-free experience for customers so that they do not have to struggle to find their desired product. From our experience as an e-commerce development company in Kolkata, we are going to explore some of the aspects related to product page optimisation in e-commerce applications.

What is product page optimisation?

Product page optimisation deals with the strategic process of optimising e-commerce product pages within the context of SEO, UI/UX design, page design, page loading speed, mobile responsiveness, and many others. The approach to product page optimisation should aim to create an engaging experience for customers while they are searching for their desired product on your e-commerce website.

It not only encapsulates adhering to technical optimisation standards but also revolves a lot around marketing approaches. It is about crafting compelling product tiles or writing engaging product descriptions, using AR technology for better visualisation of products, and many more. While aiming for a successful product page optimisation, one should keep in mind the needs and preferences of customers and implement all the required branding elements and technical optimisations into the product pages.

Some best practices for a great product page

Use a clear call-to-action (CTA)

Optimising product pages is all about creating an engaging experience for customers so that their shopping experience is never compromised. CTA deals with the placement of buttons or other navigational elements that allow customers to use a feature or function within the website. Adding CTA buttons such as “Buy Now” or “Add to Cart” should be strategically placed, keeping in mind that customers can easily find them on your product pages.

Product visualisation techniques

As an experienced e-commerce website development company in Kolkata, we have seen customers prioritise visual images of products over anything else. It is a vital aspect of purchasing behaviour, and thus, it becomes important to use relevant images or videos for each product. It is important to avoid pixelation, use faster loading file sizes or formats, alt text, multiple images, a 360-degree view of the product through a video, and many others. Another trending technology that is useful in giving better product visualisation is AR technology. AR technology provides life-like simulations of products, which can positively influence the purchasing behaviour of customers.

Creating high-quality content for product pages

An ideal product page contains detailed product specifications, product information or marketing copies, details about payment options, FAQs, shipping details, and product recommendations. All of the content on the product pages must be carefully crafted keeping in mind the needs and preferences of customers, especially the contents such as marketing copies, product information, and specification sections. It should aim to manipulate customers into buying the product by highlighting the USPs of the product or through exceptionally well-written marketing copy.

Social validation and credibility

Social validation and credibility are another important aspect, as customers rely on social proof to build trust. It builds credibility with customers, and they gain a better perspective about your services or products. Thus, it is important to prominently display the customer reviews and ratings of each product. It would be better if customers could give images and videos as reviews, as it will highlight the legitimacy of the product. On the other hand, it is also important to enhance social media presence and stay up-to-date with current social media trends.

Mobile responsiveness

From our experience as an e-commerce website development company in Kolkata, we have seen that most of the customers make e-commerce purchases through their smartphones. It is important to ensure that your e-commerce product page is mobile-responsive, meaning it should run smoothly on different screen sizes and OSs. Developers need to keep in mind that the product page should be accessible to users without much zooming. Navigation buttons and form fields need to be optimised for gestures so that users can easily move through the product pages.

Esspesoft is the best e-commerce website development company in Kolkata, providing the best solutions for your online store. We provide all-round e-commerce solutions, from development to marketing. We are capable of providing any service with a common vision, which is to fulfil business goals. We have the best e-commerce developers in Kolkata who can cater to your unique business needs and efficiently implement them into our development approaches. With us, you can expect full transparency in communication, support, and guidance throughout and after the development life cycle. Visit our website and contact us for more information.