Optimising LinkedIn
Clare Marshall
![Clare Marshall]()
Clare Marshall
Charity founder, Food waste preventer, Non exec director, Weird Al fan
The marketing geeks have created a number of courses on their academy to enhance your marketing efforts....
LinkedIn is THE platform for presenting your professional image to others and the ideal tool for networking & follow-up. Make sure its in ship shape condition!
The first part of any Social Media Strategy is optimising your profile, after all, you want to show yourself off in a brilliant light from the first impression, and nowhere is this more relevant than on LinkedIn.
Other sites may skip over the profile part and just read your content, but LinkedIn is the networking site that is ALL ABOUT YOU!
It’s your profile your connections are checking out, your skills they want to know about, they want to find out how you can help them and most importantly, what you are like as a person!
So lets make you shine…
- TURN OFF SHARING PROFILE EDITS
- CLAIM YOUR NAME
- TIME TO ADD A PICTURE
- TELL THEM WHAT YOU DO
- LOCATION, LOCATION, LOCATION!
- ARE YOU IN THE RIGHT INDUSTRY?
- TELL THEM WHO YOU ARE
- BE CONTACTABLE
- ADD YOUR MEDIA
- ADD YOUR MEDIA EXPERIENCE, EDUCATION, VOLUNTEERING
- TIME TO SHOW OFF
- BE SEARCHABLE BY YOUR SKILLS?
- FOLLOW YOUR INTERESTS
- CONNECTING WITH COLLEAGUES
- DON'T LET THEM GET DISTRACTED
- SHARE YOUR PROFILE