Optimise Your Processes
Ross Le Quesne
? Mortgage Broker Coach ? Mortgage Broker Business Coach ? Mortgage Broker Business Growth Coach ? Mortgage Broker Training ? Accelerate, Grow and Scale your Mortgage Business ??
Hey?there,
Let’s get one thing clear…
Your processes run your business, not your people.
No, I’m not saying that your people aren’t important. But they are ultimately secondary to your process.
In the end, your people will be trained to execute your process.
And with that, McDonald’s comes to mind.
I know mortgage broking is nothing like fast food. But McDonald’s is doing something right in terms of its process.
After all, it’s so strong and precise that even 14 to 15-year-old teens can run the business.
So, how do you streamline and optimise your mortgage business like this world-famous fast-food company?
There are three main objectives on the agenda.
No. 1: Identify areas of waste
Waste is an organisational activity that costs time and money but does not add value. Keep an eye out for them in your business.
As you do this, also look out for regular activities that are adding relatively little value. And this brings us to the next objective…
No. 2: Create efficiencies
Any activity that is adding relatively little value may be a source of inefficiency.
Look out for ways to reduce the time and money your team spends while providing the same value, or even more, for your clients.
Lastly, and most importantly…
No. 3: Provide consistency of activities
What you do each day matters far more than what you do once in a while.
You need to ingrain optimal daily habits and rituals of success in your team.
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Let’s take lead generation as an example.
The key here is to be consistent.
Make it your team’s goal to focus on lead generation 30 mins per day, 5 days per week, every working week per year.
And here’s a bonus tip:
It helps if you find a way to make your daily performance visible. So, use a tracker or any other way to make sure your team is aware of the progress they’re making each day.
However, note that you’re optimising your processes for humans — not robots. Make time for coffee breaks or other forms of downtime during each working day.
That’s how you build positive momentum (and avoid burnout).
Cheers,
Ross Le Quesne
Mortgage Broker Coach, Mentor and Founder of?The?Billion Dollar Broker
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