Optimise for Apple's 14.5 IOS update

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Advertising on digital has progressively moved towards an opt-in ecosystem.

Now you have even more reasons to start building campaigns centred around user interests and focus on content that offers utility and value. We talked about the expense of creativity?here.

In the absence of IDFA based targeting, content/messaging will become even more important in spreading awareness about the proposition and features of applications/platforms/solutions so that user's opt-in.

What steps have you taken to optimise your campaigns?

There are multiple steps I took to optimise campaigns:

1. Separate audience lists and campaigns based on devices and respective geographies

2. Focus on app events and prioritise them based on objectives: to begin with the top five events

3. To counter lowering attribution windows, focus more on on-page/in-app event tracking and custom landing pages to generate leads and study audience behaviour

4. Focus on utility content and contextual campaigns to ensure users opt-in

5. Using updated SDKs to ensure accurate results from event tracking

6. Generate inspiring content ideas and CTAs that interest users and lead them to opt-in

Did I miss something? I'd love to know.