(ENG) The optimal model of advertising in the text.

I deceived you. Obviously, in the format of an article it is impossible to tell even about such a small area of advertising as advertising in the text. But I will present a sketch of the model.

The basis of thinking is the use of mental patterns. What kind of pattern is this? Have you noticed that you speak in patterns, phrases, without delving into the essence of each word that makes up the phrase? For example - I'm going to do (etc.). You don't isolate the meanings of words by conveying the general meaning of the phrase. And everyone understands you instantly. Except foreigners.)

As long as you follow the patterns, your speech flows smoothly and effortlessly. As soon as you come across a concept whose meaning you have not formed in the form of a pattern, difficulties begin. Speech slows down, parasitic words like “meaning” “also” “mmm” ... appear, the look is absent, the forehead is wrinkled, intense mental activity. Your brain looks for a suitable pattern and, in its absence, builds a new one. It is easy to observe this activity by asking the interlocutor's opinion on an unusual topic.

Advertising is the same pattern. As soon as a person sees an advertisement, he begins to react in a pattern and, in general, reacts negatively. Why? What did the advertising not please the people?

It's simple - a person consumes the text he likes and he doesn't need advertising. The brain spends energy on advertising consumption and it doesn't like it very much. The more energy spent on advertising consumption, the more negative the attitude towards the text. Up to the unsubscription from the author.

The solution to the problem is obvious - reducing the amount of mental energy going to the consumption of advertising. For example, narrative advertising (a micro-narrative that weaves advertising into the body of the text) is perceived as negatively as possible, since it is not recognized immediately but after spending a significant amount of energy. Add narrative ads to the cart!

We minimize the reader's energy costs for advertising consumption. The main thing is that advertising should be separated from the text with an explicit indication that it is advertising. The simplest example is the conclusion of an ad block in a contour. Having stumbled upon a block, the reader skips the contour and does not waste energy on consuming the text he does not need. There are zero negative emotions.

Wait, you say, but how to earn? Advertising is a blogger's earning tool, and you, so unmasked, offer to pull this tool out into the sun with your own hands! So that the stupid reader would immediately see the catch and not get hooked?

Cool down. The reader will still not be interested in advertising if he does not have a need for a product. And he will get a feeling of negativity. Moreover, it is targeted, directed at the author and not at advertising. You're the one who made him read too much.

There are two main ways to promote a product - advertising a product to a target audience and creating a need for a product from a non-target audience. The best is a combination of both options. No need to sell unnecessary things. Give advertising information to an interested person or get interested in the general direction of a person who was not interested in it before.

An example of an advertising blog. Write about traveling. By doing this, you attract a target audience that is interested in advertising travel agencies, hotels, transport companies, etc. By doing the same, you create the audience's need for travel. Everyone is happy.