Optician vs Discount Store: competitors at first sight

The discount store is the number one competitor for optical stores. This is because these stores often offer optical glasses, sunglasses and contact lenses cheaper than traditional opticians. This can be attractive to customers, especially if they are looking for an affordable option.

The biggest problem for independent opticians is that they are often unable to compete with the low prices of the discount stores. This can lead to a decrease in sales and a decrease in profitability.

However, there are ways the optician can differentiate himself from the discount stores. One of the most important ways is by offering personal service and professional advice.

Another important way in which optical shops can distinguish themselves is by offering alternative products and brands, that can not be found at the discount store. This can lead to a better customer base, looking for added value, and eliminates the argument of 'price'.

Opticians can also invest in online marketing. This can help increase the store's visibility and attract new customers.

In summary, the discount store is a major competitor for the self-employed opticians, but there are ways you can differentiate yourself through personal service, professional advice, exclusive brands, and online marketing.

This is the reason why we at Himalayan Eyewear chose to be exclusively available at local opticians, because we want to have the highest service and customer intimacy on top of our flawless design and quality.

Article by Dirk Hendrickx , Strategy Director at Himalayan Eyewear.

With his 20 years of experience in the biggest optical companies in Benelux, Dirk shares with you every week a new bit of wisdom.

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