[Opportunity] Chinese Snow Sports Market is Nowhere near its pic yet!

In 2021-22, snow sports tourists will reach 300.5 millions. Ice-snow tourism revenue is expected to reach 323 billion Yuan (US$50.7 trillion).?China has been trying to increase its snow sports economy since it won the bid for Beijing Winter Olympics. They have spent huge amounts on infrastructure.

Two?years have passed since the?beginning of the?pandemic of coronavirus.?The Ski and Winter Sports market has been growing in China.?The General Mountain ski resort is seeing more visitors than ever before, according to professionals.

The Alps and Japanese resorts were once the favourite destinations of middle-class Chinese skiers. However, border restrictions forced them to seek out domestic fields.

Ski Market in China: A beginner’s Market

China's ski market has seen a significant increase in snowboarders and skiers over the past couple of years.?The number of return visits to resorts is therefore not reliable.?China's ski market has reached a large area of the country.?

According to state sources, almost a third of China's population had participated in winter sports in January 2022, despite the fact that most of China lives on the east coast which is moderately hot and humid.?This is due to the large number of small resorts as far south as Zhejiang and Anji, as well as the indoor resorts in areas such as Guangdong or Shanghai that allow people to enjoy snow sports.?The 2021-2022 winter season saw snow sport tourism as a major trend. Posts on Xiaohongshu about snowboarding and skiing grew 95% annually.

The middle class is leading the charge

China's new middle class, especially in the first-tier cities of southern China, is enjoying a boom in skiing.?According to Wu Bin, vice-chairman of the Beijing Ski Association and the Asia-Pacific Snow Industry Forum, China's skier population grew by nearly 99% between May 2020 and April 2021.?To meet the demand for their sport, more resorts have been built and customers are purchasing the equipment to help them.

According to Tongcheng Tourism's data, snow-related tourism products experienced significant growth during the New Year's Day holiday. Ski-related orders increased more than three times.?According to the data, the month-on-30 growth rate for hotel reservations in the ski resorts and bookings of ski resort tickets was 14% and 11% respectively.

Wu Hongjie is an associate professor at the Department of Geology of China University of Geosciences. He is a 10-year-old veteran skier and has expressed excitement about the forthcoming Winter Olympics.?The recovery of the domestic consumer market, the increase in outdoor hobbies and interest during the pandemic has also contributed to the success.

The ‘Cool’ Factors Attract a Younger Audience

With the Olympic games, new athletes and potential market-targeted KOL are emerging. Partnering with them is a great way to promote and sponsor your brand.

A new generation of Chinese is right now being first attracted to winter sports.?

If you now start to ride the wave of this emerging market, your brand will be quickly recognised by the community and they will trust you for quality products.?Because Chinese consumers are skeptical about advertising, it is vital that your brand has a positive image.?They place more importance on the opinions of their entourage and influential people.

But what you need is the right partner.

Our Agency helped dozens of company to find success in China. Let's have a chat and we will explain what you need to get started