Opportunity Amidst the Pandemic: The Rise of Telemedicine

The day of the Covid19 pandemic will be remembered as the day the telemedicine revolution took off. Changes in healthcare and medical services delivery started instantly. Having telemedicine and Telehealth fast-tracked by COVID19, created an intense shift in how healthcare practices are provided and are creating new healthcare digital marketing opportunities. 

While the terms are often used interchangeably by many, technically speaking, TELEMEDICINE refers to remotely providing healthcare services, using a secure audio/video platform between provider and patient. Telemedicine is a subset of the broader TELEHEALTH, which also covers online medical education, training, administrative meetings, group sessions, and the like.

With the COVID19 pandemic turning physicians' offices into no-go zones, most of them are now doing many of their consultations virtually or by the phone.

Take family physicians for example. They promote virtual doctor visits, at first, a measure of safety, are now their centerpiece to treat everyday illnesses.

Potential benefits of implementing telemedicine to a healthcare practice include:

• Greater patient satisfaction
• Exceptional convenience
• Patient retention
• Operational efficiency
• Increased revenues

The Telemedicine Marketing Opportunity

The COVID19 outbreak has been a sad experience and a global tragedy. But on the bright side, we can take some solace that the healthcare system will inevitably develop as a result. 

With everything that is happening, the barriers to telemedicine adoption are fading fast. Regulations and reimbursement are changing. Meanwhile, most physicians and patients who have tried telemedicine continually use it.

Online services give a fresh (and usually new) service line for hospital CEOs, medical practice administrators, doctors, nurse practitioners, behavioral health professionals, and other healthcare practitioners.

Ways to market your telemedicine offering:

• Send an email to your patients to inform them that you are now offering telemedicine
• Highlight the telemedicine opportunity on your website
• Start an ad campaign that targets patients around your area who are already looking for a telemedicine provider
• Create a telemedicine offer, such as a telemedicine screening
• Have a low-cost, low-risk primary channel for elective care
• Offer a remote patient monitoring, compliance, and follow-up

People need healthcare, and healthcare still needs patients. Right now, the various telemedicine formats are an attractive and safe way to connect with new and existing patients. Let’s talk about how to get those patients talking to you.

Schedule a free consultation to talk about your healthcare marketing: https://calendly.com/candidhealthtalk/discovery-call