Opportunities for market expansion in White Goods and Household Equipment manufacturing industry in Emerging Europe

What is the current situation of the White Goods and Household Equipment manufacturing industry in Emerging Europe: Romania, Poland, Czechia, Hungary, Slovakia, Bulgaria, Slovenia?

Check out this link for more details: https://market-entry-romania.blogspot.com/2024/04/white-goods-and-household-equipment.html

Are there any market expansion opportunities for international electric home appliances manufacturers looking to expand to Europe through a crossborder merger and acquisition of a local player in Eastern Europe??

Which are some of the most relevant independent local?manufacturers of Home Appliances in Emerging Europe: Romania, Poland, Czechia, Hungary, Slovakia, Lithuania and Bulgaria?

The market entry consulting firm, FRD Center, has recently conducted a sector analysis focusing on the independent local?manufacturers of White Goods and Household Equipment in Emerging Europe that might be potential targets for acquisition for an international player looking to expand to Europe through a strategic partnership or a crossborder acquisition.

To download for free the FRD Center report "White Goods and Household Equipment manufacturing industry in Emerging Europe" go to the link:?https://www.frdcenter.ro/wp-content/uploads/2024/04/White-Goods-and-Home-Appliances-market-in-Emerging-Europe-by-FRD-Center.pdf

For over 23 years, FRD Center assists international Business Buyers, in any sector of the economy, looking to expand to Emerging Europe with their off-market company search and strategic facilitation of contact with key decision makers in order to assess interest to sell their company.

Contact the FRD Center team at email: [email protected]

More details about how can?the FRD Center team?be of assistance to you with?off-market deal sourcing, strategic business introduction at Decision Maker Level in Romania and the region can be accessed at this link:?https://www.frdcenter.ro/wp-content/uploads/2023/07/FRD-Center-Off-Market-Target-Origination-and-Deal-Sourcing-in-Romania-and-the-Region-2.pdf

What is the current situation of the White Goods and Household Equipment manufacturing industry in Emerging Europe: Romania, Poland, Czechia, Hungary, Slovakia, Bulgaria, Slovenia?

From the FRD Center analysis, it results that several international manufacturers of electrical home appliances and white goods entered the European market through the acquisition of a local player.

Here are some examples:

• The Swedish Group Electrolux acquired the Hungarian company Lehel in 1991 and the Romanian player, Samus, in 1997?
• Orion Electronics (Hungary) was acquired by Thakral Group Singapore in 1997
• US Group Whirlpool acquired Slovakian company Tatramat in 1992
• Mora Moravia (Czechia) was acquired by the Slovenian Group Gorenje in 2005
• In 2006, DZ Drazice was acquired by the Swedish producer NIBE Industrier AB
• Arctic (Romania) has been acquired by the Turkish Group Arcelik in 2002
• Amica (Poland) was? acquired by Samsung Group in 2009
• China's Hisense Electric aquired the Slovenian household appliances maker Gorenje in 2018

According to the FRD Center analysis based on Eurostat official data, Poland manufactured in 2022 Household dishwashing machines worth almost 1.2 bnEUR and Household Cloth washing and drying machines worth over 2.3 bnEUR.

Similarly, Romania manufactured Vacuum cleaners worth almost 170 mEUR and Domestic electric coffee or tea makers? with a total value of almost 635 mEUR.

Lithuania produces Household-type refrigerators and freezers, Domestic food grinders, mixers and fruit or vegetable juice extractors and other types of electromechanical appliances.

Czechia produces Electric cooking plates, boiling rings and hobs for domestic use.

What is the current situation of the White Goods and Household Equipment manufacturing industry in Emerging Europe: Romania, Poland, Czechia, Hungary, Slovakia, Bulgaria, Slovenia?

To download for free the FRD Center report "White Goods and Household Equipment manufacturing industry in Emerging Europe" go to the link:?https://www.frdcenter.ro/wp-content/uploads/2024/04/White-Goods-and-Home-Appliances-market-in-Emerging-Europe-by-FRD-Center.pdf

According to the latest data from the National Institute of Statistics, the production of cooking and heating stoves in Romania reached 94,707 pieces in 2022.?

The main manufacturers of white goods in Romania in 2024 are:

Arctic (currently Beko Europe), Electrolux, Electroarges, De’Longhi, Haier Tech Romania,? CER Cleaning Equipment and Tehnoton.?

According to a FRD Center analysis, their cumulated net turnover in 2022 was of 1.68 bn EUR, 6.5% higher(calculated in RON) than the previous year.

What is the current situation of the White Goods and Household Equipment manufacturing industry in Emerging Europe: Romania, Poland, Czechia, Hungary, Slovakia, Bulgaria, Slovenia?

Approximately 26 million household appliances were produced in 2023 in Poland, out of which around 23 million large household appliances.?

Poland has a strong position on the major home appliances segments, such as washing machines, dishwashers, dryers and refrigerators. Furthermore, new products, such as heat bombs, record a growing trend. The washing machines, dishwashers and clothes dryers accounted for more than half of production in 2023.

Currently, there are more than 35 household appliances factories in Poland, especially in major appliances sector. In the last 10 years, many of those factories made significant investments to be transformed into modern facilities, some of them being able to produce up to 10,000 appliances per day.?

As it results from a statement of the Hungarian Foreign Affairs and Trade Minister in March 2024, the Singaporean company Dyson plans an investment in Hungary. Dyson is a major producer of household appliances. Its portfolio includes household electronic devices, vacuum cleaners, hairdryers etc.

According to IBISWorld, “the Electric Appliance Manufacturing in Hungary industry is valued at €1.4bn and is ranked 8th in Europe in 2024 (of 19 total EU countries). The industry's rank has risen from 2019 when it was ranked 7th.”

APPLiA Hungary Society is a professional association of domestic electronic appliance manufacturers, which currently represents 13 companies.

Do you want to know more about the current situation in Slovakia, Bulgaria or Lithuania? Check out the FRD Center report "White Goods and Household Equipment manufacturing industry in Emerging Europe" go to the link:?https://www.frdcenter.ro/wp-content/uploads/2024/04/White-Goods-and-Home-Appliances-market-in-Emerging-Europe-by-FRD-Center.pdf?

FRD Center has searched the markets in Emerging Europe and identified the main local players, manufacturers of white goods and household appliances. Here are some examples:?

ROMANIA

Electroarges - https://electroarges.ro/

Arctic - https://www.arctic.ro/

Electrolux Romania - https://www.electrolux.ro/

De’Longhi - https://www.delonghi.com/ro-ro/

CER Cleaning Equipment - https://www.kaercher.com/ro/cer-cleaning.html

HUNGARY

MPF - https://www.mpfholding.com/

Orion Electronics - https://orion.hu/

Electrolux Lehel - https://www.electrolux.hu

BULGARIA

Eldominvest - https://eldominvest.com

Tesy - https://tesy.bg/?

Prity 95 - https://prity-bg.com/en/

Victoria 05 - https://v05.bg/en

Skladova Tehnika - https://www.st-bg.com/en

For off-market deal sourcing, tailor-made market research, target origination and?off-market business search, for strategic facilitation of business contacts at Decision Makers in local companies in Romania and the Emerging Markets in Europe,? for strategic targets search and off-market deal origination feel free to contact the FRD Center team at email:?[email protected]?or tel: +4021 411 1459

Here is a players analysis of some of the Bulgarian manufacturers of white goods and home appliances done by the FRD Center team:

Set up in 1987, Eldominvest - https://eldominvest.com/ - is a major player in the electrical household and gas appliances market in Bulgaria. It has three production facilities in the industrial area of Varna, covering a total area of around 50,000 sqm. The company has approximately 600 highly qualified professionals and an annual production capacity of around 600,000 appliances. The product portfolio includes electric heaters, water heaters, cookers, ovens etc. The company is owned by a Bulgarian entrepreneur.

Tesy - https://tesy.bg/ - was founded in 1990 as a Bulgarian family-owned business. Currently, it is part of the Bulgarian Holding Ficosota. The company manufactures electric water heaters, boilers and heating appliances, under the Tesy brand. It operates five factories in Bulgaria, with a production capacity of over 1 million electric water heaters per year.

Prity 95 - https://prity-bg.com/en/ - is a private company established by two Bulgarian entrepreneurs in 1995. It is specialised in the production of cooking stoves, boilers, home fireplaces. The personnel engaged in the production activities exceed 250 people. The company is based in Lyaskovets. It is ISO 9001:2015 certified.

Victoria 05 - https://v05.bg/en/ - was established in 2004 as a Bulgarian private company. Located in Gorna Oryahovitsa, the company is ISO 9001 and ISO 50001 certified. It manufactures boilers, cookers, stoves etc. Its products are exported to more than 25 countries. The firm has two production plants with highly skilled personnel.

Skladova Tehnika - https://www.st-bg.com/en/ - is a company with private capital located in Gorna Oryahovitsa. It has an experience of more than 50 years in the production of household appliances, material-handling equipment and load-hoisting machinery. It manufactures cookers, stoves, fireboxes and electrical appliances.

FRD Center’s M&A arm offers, since 2006, an integrated set of strategic services for Buyers – including?off-market business search and deal sourcing, target origination, approach at Decision Maker of potential Sellers, market research, competitors analysis, background checks and due diligence – to foreign companies interested to acquire a company in Romania and expand to Europe.

More details about how can?the FRD Center team?be of assistance to you with?off-market deal sourcing, strategic business introduction at Decision Maker Level in Romania and the region can be accessed at this link:?https://www.frdcenter.ro/wp-content/uploads/2023/07/FRD-Center-Off-Market-Target-Origination-and-Deal-Sourcing-in-Romania-and-the-Region-2.pdf

For more details go to the link:?https://www.frdcenter.ro/how-to-identify-correctly-the-relevant-targets-for-acquisition-in-romania/

For Buy-side pre-M&A Advisory in Romania and the regional also please feel free to consult the business blog posting:?https://market-entry-romania.blogspot.com/2019/01/acquisition-target-search-in-romania.html

Why expand to Romania or to Emerging Europe? Romania is one of the most dynamic economies in Europe and a gateway to both the EU and Eastern European markets.?

For off-market deal sourcing, tailor-made market research, target origination and?off-market business search, for strategic facilitation of business contacts at Decision Makers in local companies in Romania and the Emerging Markets in Europe,? for strategic targets search and off-market deal origination feel free to contact the FRD Center team at email:?[email protected]?or tel: +4021 411 1459