OPPO ,the world’s leading smartphone brands from China

OPPO ,the world’s leading smartphone brands from China

OPPO is a Chinese consumer electronics and mobile communications company,the world's leading smart device manufacturers and innovators.Established in 2004 in Shenzhen,(China),has expanded its global footprint to over 50 and regions, with over 400,000 sales outlets worldwide.

OPPO has more than?40,000 employees around the world. Used by?more than 500 million people worldwide.

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Products of OPPO

?Smartphones

?Audio Devices

?Accessories

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?[R%D for OPPO]

OPPO focus on?technology innovation,since 2019,OPPO has been?invested USD 1.4 billion?(10 billion RMB) in technological innovation,with over?6 research institutes(Beijing, Shanghai, Shenzhen, Dongguan, Silicon Valley (United States), and Yokohama (Japan), and?5 R&D?centers [Shenzhen, Dongguan, Chengdu, Xi’an, and Hyderabad (India)]across the world.

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R & D investment of 786.3 billion?yen for 3 years from 2020 to 2023

https://mobile.nuro.jp/mvnolab/articles/202107_3499/

In 2021, ranked 6th by company in the number of international patent applications (PCT system). The total number of applications is?75,000 or more.

In 2021 Oppo filed 1,057 patent applications at the Munich-based European Patent Office, ranking second among Chinese companies only after Huawei.

https://global.chinadaily.com.cn/a/202205/12/WS627c60fba310fd2b29e5c265.html


[Revenue]

Oppo saw $36 billion in revenues and a 15% increase?in its phones’ ASP which now stands at $259.?(2021)

https://www.gsmarena.com/cr_total_smartphone_revenues_in_2021_reached_448_billion_apple_leads_the_way-news-53318.php


OPPO's smartphone is ranked 4th in the world smartphone market share in the IDC survey.

2021 market share:

Samsung,(20.1%)??Apple(17.4%),?Xiaomi(14.1%) Oppo(9.9%) vivo,(9.5%)

https://www.gsmarena.com/idc_global_smartphone_market_grows_in_2021_brings_a_breath_of_fresh_air-news-52944.php

Oppo Leads China Smartphone Market in Q1 2022 – Report(M/S 18.9%)

https://www.gizmochina.com/2022/05/07/oppo-leads-china-smartphone-market-q1-2022/


[Features]

Features of?OPPO Technology

-Fast 5G

①OPPO has deployed its 5G standard patents in over 20 countries and regions around the world.

② OPPO has filed over 3,900 families of global patent applications, declared over 1,600 families of 5G standard patents

③OPPO is among the top ten companies regarding the number of declared 5G patent families in 2021.

-VOOC Fast Charging

①VOOC is a fast charging technology developed by OPPO Electronics, first introduced in 2014. Fast charging without overheating

②65W Super VOOC Fast Charge 2.0:Fully charged in just 35 minutes with no

compromise on safety.(The world’s most advanced charging solution. Incredible efficiency.)

-Imaging Technology

8800+ Imaging Patents Worldwide


Features of?OPPO smartphones

-High camera performance

①High-quality camera with over 64 million pixels

②"Automatic image stabilization by AI" and "Powerful image stabilization"

- Adopt ColorOS based on Android

-Adopt high-speed charging technology "VOOC"

?65W Super VOOC Fast Charge 2.0:Fully charged in just?35 minutes?with no?compromise on safety.

- Stylish design

- High cost performance

https://mobile.nuro.jp/mvnolab/articles/202107_3499/


[Strengths]

?Newer and Better products

?Brand Building

?Quick Market Capture

?Price Point

?Product Line

?Parent brand strategy

https://www.marketing91.com/swot-analysis-oppo/

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[OPPO Japan]

?OPPO Japan(Nihonbashi),founded in 2017.

2021 No. 9 in Japan OPPO Reno3 A; No. 1 share of SIM-free Android ? smartphone sales

?OPPO Japan Research Institute,Set up in 2017, OPPO Japan Research Institute nestles in Yokohama, Japan, the forefront of photography and imaging technologies, with innovative researches in imaging related hardware, software, and algorithm

?https://www.oppo.com/en/newsroom/stories/oppo-japan-research-center-imaging-future/

OPPO uses technology to empower people to capture the beauty around them and to unleash their imagination of the future; thereby helping everyone get the best out of life.

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