Opinion: Why We Should Share Our Charitable Donations on Social Media

As a PR firm, we encourage all our clients to make some social noise about it when they support great causes. Some might say “oh that’s just a PR stunt” … but in fact, we believe that sharing charitable donations is not only a powerful way to support the causes we care about, but also to inspire others to give.

A lot of people hesitate to share their donations on social media due to the fear of being perceived as "bragging" or "virtue signalling."

Social norms can cause some people to view public displays of generosity with suspicion. Some donors worry that others will think they are giving for personal gain or to boost their reputation. Many people fear judgment, as sharing donations might seem self-serving rather than altruistic.

But here's the thing.

Sharing about your donation can actually have a much greater impact than you might think. When you share, you're helping to promote the cause you support! Not only does this show your network that you care about others, but it raises awareness and can also inspire others to contribute, creating a ripple effect of generosity.

Research has shown that when donors share their contributions on social media, it can increase engagement with the cause, recruit more donations, and ultimately raise more money.

By reframing the way we think about sharing donations—focusing on the cause rather than personal recognition—we can shift perspectives. It’s time we normalized charitable giving and encouraging others to get involved so that we can amplify the impact of donations. What might start as an individual act of kindness can quickly turn into a collective effort, benefiting both the charity and those in need.

Jetway’s Christmas Contributions

?As the year draws to a close, we at Jetway Communications Ltd. are proud to share a portion of our profits with causes that are especially meaningful to us. Here are the organizations we are supporting and why they are so important!

1. Mind - https://www.mind.org.u

Six years ago, our Founder lost a close friend to suicide. Mental health issues are a growing concern, and we are supporting Mind, a UK-based charity dedicated to improving mental health awareness and providing vital services.

Mental health problems affect 1 in 4 of us, and we believe no one should feel alone in their struggle. Mind works tirelessly to raise awareness, provide support, and challenge the injustices that make life harder for those with mental health issues.

2. Action for Children’s Secret Santa - https://www.actionforchildren.org.uk/support-us/secret-santa/

For many children in the UK, Christmas is not the joyful occasion it should be.

Instead of presents and festive meals, some children face hunger, cold, and despair. Action for Children’s Secret Santa campaign gives individuals the opportunity to help provide essentials like warm clothes, food, and gifts, ensuring that vulnerable children feel the magic of Christmas. Your donation could make a world of difference to a child in need.

3. The Big Issue - https://www.bigissue.com/

The Big Issue has been a lifeline for people living in poverty for over 30 years, providing a platform for people to earn a legitimate income by selling the magazine. Last year alone, Big Issue vendors earned a collective income of ￡4 million. But their work doesn’t stop there. Big Issue is committed to breaking the cycle of poverty through five key pillars: Learning & Employment, Housing, Health & Wellbeing, Environment & Community, and Financial & Digital Inclusion. Their efforts empower people to earn, learn, and thrive, helping to dismantle poverty and build brighter futures for everyone.

Why Sharing Matters

As individuals and organizations, social media gives us a powerful platform to promote causes we care about and encourage others to give. When you share your donations on social media, you're not just talking about what you've done—you're sparking action!

You might inspire someone else to contribute, whether it's through a donation or simply spreading awareness.

So, let’s take the stigma out of sharing our generosity. By sharing our donations and supporting the causes we care about, we help create a more compassionate, connected world. Don’t be afraid to share your generosity—it’s not about you; it’s about the cause. Together, we can make a bigger impact!

#GivingBack #SocialGood #Charity #MentalHealth #PovertyAlleviation #Generosity #CharitableGiving