Operational Guide to Customer Data Management & Integration
Learning how to leverage customer data is extremely valuable. A study by McKinsey & Company found that organizations that are “intensive” users of customer data analytics were 23 times more likely to excel at acquiring new customers than their competitors and 19 times more likely to be highly profitable. Of course, effectively using customer data goes far beyond finding the right CRM or choosing a CDP. In our latest series authored by Aezion team members Parik Cheruku and Tiffany Palacios we break down why customer data is essential to the modern business and how you can successfully manage and integrate it within your organization. We've consolidated this four blog series into a convenient downloadable white paper with aded insights -- which you can download through this link .
The four articles in this series provide the following insights:
Customer data is one of your company’s most valuable resources—but are you using this resource to the fullest? Businesses that know how to analyze their customer data can beat their competitors and better serve their audience. Our latest article offers a guide to everything you need to know about customer data
Keeping customer data in multiple locations can be a headache for marketers. Imagine if there were a way to consolidate data into one centralized system for more accurate data insights. A customer data platform (CDP) could be the solution marketers need. These programs accumulate data from analytics, CRMs, and other sources for more successful marketing campaigns. Read more in this new blog post.
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Gathering data on your customers and prospects is essential to improve your customer experience—but that’s only the first step. You also need an efficient way of integrating all this information for easier processing and analysis. Our latest article offers an all-in-one guide to the topic of customer data integration.
Your company’s fate can rise or fall based on the quality of your interactions with your customers—so how are you keeping track of all these relationships? That’s exactly where customer relationship management (CRM) comes in. Our latest article discusses how CRM technology can help improve customer experiences and foster business growth
We hope you find these articles helpful. We've consolidated this four blog series into a convenient downloadable white paper with aded insights -- which you can download through this link . Please share your thoughts and/or suggestions for future articles.
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