Opening Keynote - GS1

?? Adobe Gen Studio empowers marketers to create, activate, and scale enterprise-ready content seamlessly, revolutionizing content creation and delivery strategies.

A few quick notes I jotted down from Day 1 of Adobe Summit...

Adobe Software Executive: A Transformational Year in Technology

Adobe Firefly is a family of creative generative AI models trained on licensed and public domain content. Adobe is integrating Firefly across our creative cloud, document cloud, as well as our experience cloud applications. And they've been thrilled to see the customer adoption and excitement with over 6.5 billion generations since Firefly's launch.

Adobe's leadership in the era of AI

Adobe is working to combat misinformation by advocating for widespread adoption of what we call content credentials. One of the greatest opportunities we now have with AI is to personalize that digital experience to the exact individual. AI will empower all businesses to rethink the customer engagement platforms that have vexed us for decades.

Adobe Experience Cloud: The Digital Experience Platform

Adobe Experience Cloud is the most comprehensive portfolio in the industry. They are delivering best in class integrated apps for digital marketing and customer experience management. Their goal is to enable us to deliver this kind of personalization at scale to our customers.

What constitutes Personalization at Scale in the Age of Gen AI

With Gen AI, customers have the ability and the expectation to have an informed, real time, two way personalized conversation with brands. That type of personalization at scale will enable us to take customer loyalty and our own brand's differentiation to the next level. But there are a couple of critical challenges that they need to overcome.

Adobe GenAI: The Personalization Journey

The third area is around the journeys. Traditionally, marketing campaigns have been brand initiated. To get to true one to one personalization, the customer journey needs to evolve in real time. Two thirds of respondents said while they're experimenting with Gen AI, the majority have not moved beyond the experimentation stage.

Adobe Content Lifecycle: Five Building Blocks

90% of organizations are struggling to manage content through the entire end to end content lifecycle. The five building blocks are: workflow and planning, creation and production, asset management, delivery and activation, reporting and insights. Today, Adobe announced a major release in Adobe Workfront.

Firefly: Creativity in a Gen AI World

Firefly is a family of foundation creative models. They support image generation, vector generation, text effect generation, and even full design generation. Next major milestone for Firefly is Firefly custom models and Firefly services now 2023. We need 2024 to be the year we bring generative AI out of the playground and into production.

Adobe Creative Cloud: Custom Models

Custom models empower your design teams to train your own models on your own ip, your products, your styles, your campaigns. Custom models are going to be accessible inside our creative cloud applications and inside Adobe Express. So your creative teams and marketers can go from idea to campaign in record time.

Creative Cloud: Firefly Services and More

Firefly services provide automation APIs for generating content. It lets you actually have API access to edit and assemble content. In my mind, this is going to be the biggest change to content creation in decades. It's going to transform how enterprises work.

Adobe Creative: Ideation at Scale with Firefly Services

Firefly Services gives you the power of Adobe's generative AI capabilities directly in your own custom applications and workflows. When used in this fashion, Firefly services becomes a force multiplier for creativity and inspiration.

Adobe Marketing: How Firefly Services can Accelerate Content Production

Firefly services is the most complete set of creative models, images, vectors, text, effects, designs, with audio, video and 3d coming later this year. In under five minutes we were able to create all of this content. Time to produce social content has now gone down by 80%. Firefly powered campaigns are seeing a 60% increase in engagement.

Firefly Creativity Cloud: Style Reference and Structural Match

Firefly has launched style reference and structure reference for the first time. Simply upload an image as a style reference on the Firefly web app or through the APIs and generate images that capture the style, the lighting, the color, and the mood of that reference image. Firefly services empower you to create more personalized content than ever before.

Adobe's Content Supply Chain innovation

Asset management is key for content reuse and providing marketers the agility to create on brand content and reuse that content. The fourth key area is around delivery and activation. No content supply chain is complete without closing the feedback loop.

Adobe Gen Studio

Adobe Gen Studio brings together everything marketers need in one place. With creation, content, campaigns, activation and insights together, marketers can create and scale on brand enterprise ready content in seconds.

Adobe Gen AI: Creating a Dreamworld Facebook Ad

Adobe Gen Studio is the company's new AI first application. It brings together everything marketers need to find, create, store, deploy and deploy marketing content.

Pfizer on Digital Experience

Their websites are an essential way that they reach physicians, patients and caregivers. Several other web properties are driving value for Pfizer. They are very excited about Adobe's new content supply chain. And that Adobe experience manager is really empowering us to maximize the value of our web properties.

Pfizer's content supply chain goals

Pfizer has one of the strongest product pipelines of medicines and vaccines in its history. Collectively, they anticipate Adobe's content supply chain capabilities to contribute to a better customer experience.

Pfizer's AI Bold Place

Pfizer has been deploying generative AI since last year. Like many companies across industries, we're moving fast to grow adoption. They are capturing this opportunity through three tiers of initiatives. All three of these initiatives are anticipated to deliver close to $4 billion in value over the next three to five years.

Adobe Experience Cloud: Content, Data and Personalization

Personalization at scale requires content, customer data, and journey orchestration. Adobe is driving innovations across customer data and journeys to make that possible.

Adobe Experience: Unifying Customer Profiles

The north star at Adobe is to enable brands to deliver one on one personalized experiences in real time. To help with these challenges, we launched the Adobe Experience platform. Because of their partnership, they now have 40 petabytes of customer data.

What is the Experience Platform innovation

Brands want to reach more customers in less time with higher degree of precision. This means accelerating use cases into production, scaling the audiences, journeys and channels. Now Adobe is addressing these aspirations by leveraging the power of generative AI.

Adobe Experience Platform AI Assistant

Adobe experience platform AI assistant. Can answer a variety of questions all through a natural language conversational interface. Can also automate tedious tasks like data engineering pipelines. Will turbocharge your experience platform usage across your enterprise.

Adobe Experience Platform's AI Assistant

AI assistant is powered by Adobe's generative experience model. It has a set of decision services for analytical, predictive, and goal based recommendations.

Adobe Experience Platform: Real-Time CDP

Adobe experience platform federated audience composition. You can leave your enterprise data where it is in any data warehouse, whether yours or third party, and you can query it directly from AEP.

How Major League Baseball Engages with Consumers

MLB is powering with Adobe applications. Their goal is to both find and engage people like me, the next generation of fans. With federated audience composition, MLB can access that data directly without needing to copy it over.

B2B Orchestration and Brand-to-Consumer Journey

Adobe now brings b two b orchestration directly into AJO. We now have both brand initiated and consumer initiated in the same application with journey optimized.

Adobe Experience Cloud and Microsoft Copilot for Microsoft 365

AEP AI assistant provides a conversational interface that can answer technical questions, automate tasks, simulate outcomes. Critical insights integrated in real time across all the Adobe apps that you're using. Will enable you to boost your marketing efficiency with easy access to insightful data.

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