- OpenAI introduces Media Manager, allowing publishers to control their content's use in AI training. This tool enables flagging copyrighted material and specifying usage preferences, aiming to respect creators' choices and build vibrant ecosystems.
- Vice Media teams up with Savage Ventures to relaunch digital brands, including Vice.com and Munchies. Savage's investment marks Vice's first major reinvestment post-bankruptcy, emphasizing B2B franchises and original content.
- Refinery29 acquires Beautycon, part of a strategic shift away from ads to direct monetization. The move follows its recent sale to Essence magazine's parent company, indicating a new direction for the female-focused publisher.
- OpenAI partners with Dotdash Meredith to use its content for AI training and collaborate on new AI products, providing real-time information to ChatGPT users. Dotdash's focus on intent-based search traffic aligns with AI's impact on publishers
- TikTok introduces automatic labeling for AI-generated content, partnering with C2PA to attach "content credential" metadata indicating AI creation. The move aims to enhance transparency and combat misinformation, aligning with industry efforts to promote authenticity in digital media.
- The New York Times introduces its A.I. Initiatives Team, integrating AI and machine learning in journalism and reader experiences. This mirrors a broader industry trend in using technology for reporting and audience engagement.
- Marketers are exploring new uses for generative AI, focusing on creating materials for sales teams. This includes scripts, emails, and content for prospect communication, while brand safety and legal issues remain challenges in other AI applications.
- Publishers pursue total revenue optimization, aiming to maximize income from subscriptions, ads, e-commerce, and events. This approach integrates revenue streams to boost overall earnings per audience member.
- Eight newspapers join the New York Times in suing OpenAI and Microsoft over alleged copyright infringement in training AI models. This raises questions about fair use and future coexistence between copyright holders and AI companies.
- Rich Homberg, CEO of Detroit PBS, redefines local media with a focus on quality and community. Emphasizing local content and partnerships, Detroit PBS expands its role as a hub for media production and community engagement.
Ditch Social Media Fluctuations, Embrace Email Newsletters for B2B Marketing
Forget social media's ever-changing algorithms! B2B marketers are turning to email newsletters for a more dependable way to connect.?
In fact, a whopping 77% of B2B companies leverage email newsletters. Unlike social media, newsletters offer a direct and personal connection with your audience.
But it's not just about likes and comments. Newsletters allow you to tailor content to your audience's interests, leading to better results.
Benefits of Newsletters for B2B Publishers
- Reliable Reach: Newsletters bypass social media algorithms, ensuring your message lands directly in subscriber inboxes.
- Monetization: Generate revenue through sponsored content, ads, and increased conversions.
- Data-Driven Content: Track subscriber behavior with analytics to tailor content for better engagement.
- Testing and Segmentation: Test new content and target specific audience segments for maximum impact.
Streamline Your Workflow with AI
Letterhead's automation features (think RSS and API integrations) help you create high-impact newsletters in minutes.
Ready to learn more? Schedule a free consultation.
Here’s a selection of tools and resources for improving your newsletter, media, marketing, and growth strategies:
Explore exciting opportunities in newsletters, journalism, and publishing. Looking for an intern or have a job opening? Reply to this email to inform us.
- Associate Editor - EO Media Group?
- Enterprise Editor - Mashable
- Sr. Manager, Events Marketing - Media - Media.Monks
- Director, Brand & Marketing - CBS News and Stations
- Director, Digital Marketing - Paramount Pictures
- Director, Marketing Operations - Klaviyo
- SVP, Corporate Communications - Raptive
- VP, Creator Content and Education - Raptive
- Social Media Manager, Sports - Paramount+
- Director, Content Personalization & Automation - Paramount+
- Director, Digital Strategy - RKD Group
- Senior Media Analyst - QuinStreet
- Associate Director, SEO Strategy - Dotdash Meredith
- VP Design Director, Global Marketing + Communications - Edelman
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