OpenAI's ChatGPT: Should Google be worried?

The most popular tech issue of the day is OpenAI's chatbot, ChatGPT, which was made available to the general public for testing and comment. ChatGPT is a possible disruptor to current tech standards since it can provide detailed Q&A and profound dive studies in response to quick text cues.

The GPT-3 language model, launched in 2020 and can replicate human replies to specific text cues, is the foundation of ChatGPT. An existing collection of trained and refined data is used by the so-called pre-trained model GPT-3 to conclude using AI/ML. From the GPT-3 API limited beta introduced in 2020, which only a select few have access to, ChatGPT has considerably improved. Just two years ago, the language model could not respond to illogical inquiries or answer "I don't know." Today's ChatGPT model can not only reject absurd queries and unsuitable requests, but it can also recommend replies that range from one-liner summaries to prose-form essays.

The capabilities of ChatGPT highlight its potential to pose a challenge to Google's search engine, which is now the company's primary source of advertising and income. Many people are now finding that ChatGPT can produce pretty accurate search results and respond to fact-based Q&A inquiries, but also in-depth analyses and suggestions since it just became an open platform available to the public for a free trial. These features are sufficient to alert Google that it may soon lose its competitive edge in Search. With the potential to completely replace Google Search if made commercially viable, OpenAI's GPT-3 model responds to the need for low-code solutions made by more than 40% of corporate employees in the U.S. today.

But when it comes to advancements in AI, Google has remained caught up. If Google intends to continue to lead online search engines in the long run, AI-enabled language model capabilities must be a top priority. LaMDA 2, or Google's Language Model of Dialogue Applications, is presently in development. LaMDA is taught to converse and have conversations to assist Google in comprehending the purpose of search requests. Google has been developing a Multitask Unified Model in addition to LaMDA, which would improve internet searches by enabling users to integrate voice, text, and visual cues into a single search. LaMDA only has 137 billion parameters, which is still far fewer than GPT-3's 175 billion parameters, effectively producing more accuracy; therefore, OpenAI's GPT-3 still poses a danger.

With a market share of around 70% of all global daily internet searches, Google Search presently rules the online search engine industry. It also represents one of the largest and most successful online ad distribution platforms, contributing to about 60% of Alphabet's quarterly sales over the previous 12 months. Ironically, Google is the most often searched phrase on competitor search engine Bing, demonstrating how important it is in our daily lives.

But even if it is not through Bing, OpenAI could quickly upend this status quo and offer its patron Microsoft an advantage (we already see Microsoft using OpenAI's image-generating powers in its most recent entry into the expanding low-code design sector). The alternative is for Google to continue making sizable investments in its cloud computing capabilities and developing its AI models to increase Search's overall competitiveness in the years to come and to take advantage of growing HPC capabilities resulting from a growing AI addressable market. Although this might result in near-term margin compression, it would be essential to maintaining its long-term growth trajectory.

Summary

Currently, Google is the most widely used search engine on the planet. A single search engine, like ChatGPT, probably will only be able to replace Google partially. It is a valuable tool for users because of its extensive database of indexed websites and various features and functions, such as picture and map search. ChatGPT and other cutting-edge language models can provide special features and a more customized user experience. They may thus be appealing options for some users, especially those seeking more conversational and intuitive search experiences. In general, ChatGPT can completely change how we look for information online. As a result, it may displace established search engines like Google and take over as the preferred method for finding information online.