OpenAI's ChatGPT is a Better BS-er Than Most Marketers

Have a read and have a laugh at how good the following marketing copy is. It was written in 1 second, each, by OpenAI's ChatGPT. It is convincing BS. But the lesson for marketers here is that most modern consumers see this kind of BS all day long. They also know they've been tricked by celebrities and influencers who were paid by marketers to appear to be fans of their products. (See the Gal Gadot example below).

I've sat through agency creative meetings where a roomful of folks agonize over words and emotions and connotations, all to rack up billable hours. Spend your time actually listening to customers and actually making your damn product or service better, not agonizing over creative copy which no consumers care about (or read) and which AI can auto-generate in 1 second.

See just how aromatic (pungent?) the BS is below, written by ChatGPT, following the prompt in bold.

The following are all written by #OpenAI ChatGPT based on the prompts in bold. The images are generated by Midjourney v5.

Write marketing copy for A Limited Release, Single-Origin Coffee from Kenya

Introducing our latest limited release single-origin coffee from the rich, fertile lands of Kenya. This unique blend boasts complex flavors of dark chocolate and ripe berries, balanced by a delicate acidity and smooth finish.

Sourced from a small family farm in the heart of the Kenyan coffee-growing region, this coffee is carefully hand-picked and roasted to perfection. Its rare and sought-after flavor profile makes it the perfect addition to any coffee lover's collection.

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Write marketing copy for artisanal chocolate from Ecuador

Introducing the world's most exclusive artisanal chocolate. Sourced from the finest Ecuadorian cocoa beans, this chocolate is a true luxury experience.

Each bar is handcrafted in small batches, using traditional techniques passed down through generations of Ecuadorian chocolate makers. The result is a rich, complex flavor profile that is unlike anything you've ever tasted.

But it isn't just about taste – it's also about sustainability. We source our cocoa beans directly from small farmers, ensuring that they receive a fair price for their hard work. And because our chocolate is made in such small quantities, it's truly a rare and special treat.

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Write marketing copy for a woman-owned, direct-trade, wildlife friendly coffee company.

Introducing a woman-owned coffee company that is dedicated to sourcing, importing, and roasting the finest Indian coffee.

Our direct-trade practices ensure that our coffee is both sustainable and wildlife friendly, so you can enjoy your cup of coffee knowing that it's good for the earth and the people who grow it.

But we believe that great coffee is about more than just the beans – it's also about the brewing process. That's why we've developed our signature super slow-drip method, which produces a smooth, balanced flavor that is unlike any other coffee you've tasted.

Join us and taste the difference that commitment to quality and sustainability makes. Try our coffee today and experience the rich, bold flavor of India.