Open Role: Chief Marketing Officer (CMO)

Terms of Reference: Chief Marketing Officer

BCA Leadership (www.bcaleadership.com), or “BCA” is a Pan African leadership enhancement organization that helps leaders in Africa to make optimal decisions and achieve better outcomes. The organization is registered and incorporated in Mauritius. The company provides leadership enhancement opportunities for its clients through its consulting, coaching, peer learning, project management, and business matching services, provided primarily through a team of world-class leadership coaches located in major cities in Africa.

BCA is looking to recruit a Chief Marketing Officer (“CMO”) who will play a key role in the company’s future success. This is a full-time and virtual (remote working) position.

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ROLES AND RESPONSIBILITIES OF THE CMO

CMO Role

The role of the Chief Marketing Officer is to create demand for BCA services among its target constituency: executive leaders of organizations (public, private, and non-profit sectors) of all sizes in Africa. The full list of BCA services can be found in Addendum A.

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CMO Responsibilities:

·?????? Create and execute a plan for how to significantly increase demand for services and products of BCA. Specifically:

o?? Significantly increase demand for individual membership of BCA cohorts.

o?? Significantly increase demand for individual and group coaching services of BCA.

o?? Significantly increase demand for training, consulting, and group learning services of BCA.

o?? Significantly increase demand for BCA online membership.

o?? Significantly increase demand for sponsorship of the Success in Africa Podcast

o?? Significantly increase demand for sponsorship of the Made in Africa Leadership Conference.

o?? Significantly increase demand for participation/registration in the Made in Africa Leadership Conference

o?? Significantly increase demand for Leadership Made In Africa (LMIA) books

·?????? Support the Business Development/Commercial Officers with warm leads to multinational organizations/companies with a need for BCA services.

·?????? Assist the CEO and the management team with high-level decisions about policy and strategy.

·?????? Oversee the company’s marketing and communications activities.

·?????? Reports to the CEO.

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CMO Requirements:

● Bachelor’s degree in Project Management, Business, Marketing or similar discipline.

● Experience in a senior management position with P&L responsibility.

● Strong marketing background.

● Ability to understand new issues quickly and make wise decisions.

● Ability to inspire confidence and create trust.

● Ability to work under pressure, plan personal workload effectively and delegate.

● Ability to work remotely.

ADDENDUM A: BCA Suite of Services

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BCA Suite of Services - The BCA suite of services are as follows:

1.?????? Consulting

a.?????? Leadership development

b.?????? Management development

c.?????? Organizational development

d.?????? Management Consulting

e.?????? Governance Consulting

2.?????? Coaching

a.?????? Individual

b.?????? Group / Team

c.?????? Organization

d.???? Coach Training

3.?????? Peer Learning

a.?????? Cohort Meetings

b.?????? Speaker series

c.?????? Group Workshops

d.?????? Group Site visits

E.??? Needs and Leads

4.?????? Project Management

a.?????? Business conference management

b.?????? Workshop management

c.?????? Retreat management

5.?????? Business Matching

a.?????? Knowledge Expert matching

b.?????? Geographic Presence matching

c.?????? Human Resource Matching

d.?????? Investment Opportunity matching

e.???? Mediation