An Open Letter to My Radio Station Friends

My new hometown of Rathdrum, Idaho, wears its love of America on its sleeves. You see flags flying everywhere—homes, stores, parks, ballfields, along bridges and roads—and you also see a lot of visible support for our veterans, as these few photos from my iPhone illustrate.

The local newspaper recently began running the article below. They're planning to publish a special section in honor of Veterans Day, and you can bet it will be loaded with ads of support paid for by local businesses.

But you work for a local radiostation. And no mass medium is better suited to spearheading a campaign to honor the veterans in your community than your station!

If this resonates with you, here's a timely opportunity you can start offering to local businesses today: a series of fifteen 30-sec. Veterans Day salutes, available to your station on a market-exclusive basis.?

“The Veterans Day salutes sold well and were well-received by listeners. We got feedback from listeners up to 80 miles away commenting on the features and letting us know they appreciated us running them.” - Jeffrey Steffen, WJAG/KEXL, Norfolk, NE

Veterans Day (November 11) affords you and your advertisers a perfect opportunity to say thanks to all the war veterans right in your own community—men and women who, when their country called, left behind the comforts of home and loved ones to put on a uniform and serve wherever they were sent.

If this Veterans Day campaign is new to you, here's a short (1:07) video introduction.

Please feel free to download this free sample feature and use it to present your sponsorship opportunities to local prospects risk-free. Even those who say they “have no reason to advertise" will pitch in to support this worthwhile campaign!?

If you have any questions, want to check market availability—naturally, former GBS customers who purchased the 2023 series have first rights to this year's features in their respective markets—or to reserve this timely series for your market, please call me at 509-592-0148 or email [email protected].

For our Canadian friends, we're also offering a series of special salutes for Remembrance Day. Click the link for details and a free demo.

Thanks for your consideration and best wishes for a successful and prosperous autumn season. If I may be of service to you anytime, I'm just a phone call away.

Sincerely,

?Rod

P.S. If you can use a quick boost to your billing, here's an idea to consider: our "Exercise Your Right to Vote" features. This past week, one of our longtime station customers reported selling their VOTE messages to a whopping 126 sponsors—and they're not finished!

P.P.S. Anytime you like, you can check out all of our annual and buyout campaigns here . Thanks for looking!

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