An open letter to Jeffery Bezos and Andy Jassy.

Well, first of all, I would like to congratulate you two gentlemen on your success.

Having worked my absolute guts out and done everything the hard way to be where I am now, I tip my hat off to geniuses who take vision and leverage to a whole new level.

Amazon has, in the past, and still currently, for the time being, been a platform that offered many small businesses and budding entrepreneurs a chance at financial independence and a future legacy for their children. A true channel to pursue their dreams.

And, as such, with those dreams being pursued, Amazon built an absolute behemoth. An empire.

Some might say, without sellers, Amazon would not be what they are today. Without the billions in fees, paid by these sellers, there would be no empire to speak of.

The tech giant has the ability to literally control the narrative through their (what should be a shocking concept to any free thinker), recent foray into censorship.

I can only wonder then, do they censor their own workers? Do they censor seller feedback? Do they censor what reviews people see and what they don't? This is rhetorical. I am disappointed to have witnessed this first-hand.

Some might say that the ambitions of Mr Bezos to go to Mars along Mr Jassy's new unimaginable salary have been paid for justifiably. Others might disagree, seeing it as paid for in blood from their workers and flesh from their sellers.

Even with that said. It is quite disheartening to see the way Amazon has deteriorated over the last 6 years I have been dealing with them.

When you have 90% of the listings on any given product keyword search on Amazon now being Chinese Wholesalers, or worse an Amazon Basic product no doubt conceived from another seller's idea and no doubt sourced from those very same wholesalers, you have to start asking questions. The main one being...

Is Amazon actively turning a blind eye to Chinese wholesale sellers and their well-documented, nefarious activities? Or collaborating with them?

Fake negative reviews. Fake positive reviews. Fake orders and refunds that hurt new sellers and new products. These behaviours are at best unseen and at worst, seemingly aided and abetted by Amazon. Much to the detriment of the small USA and western-owned businesses trying to compete on their platform.

Every now and then we get a well-timed news article. An associated press fluff piece about how Amazon has 'clamped down'. Pictures and videos of Chinese nationals crying and collapsing to the floor at the bank, begging for their money back after having their assets frozen. 'Amazon, there for the little guys. The heroes of the free market and darling of USA small to medium enterprises'. But the data, the hard data, simply doesn't support the rationale.

I cannot put into words, the experience of dealing with Amazon's 'Seller Support'.

When you are a multinational organisation, making money in the US economy, paying no tax, using infrastructure paid for by American citizen's tax dollars, and you don't have USA account managers, or any sort of leadership team situated in the USA to deal with nuanced issues, of business people...

When you are leaving that task to poorly paid workers in poor nations who, no doubt have been pilfered for their national resources by the IMF, World Bank and their cartel of multinational cronies...

When you are allowing your own Vine Reviewers to leave reviews that go against your own terms and conditions, are followed up 6 or 7 times after being told to report the matter to ‘Community Support’, with simply no response forthcoming...

When you are telling our client that their brand ‘wasn’t able to be verified’ when it was already verified for months on Amazon and showing A+ content that only a verified brand can have...

When you list another seller's product on our client’s account, and despite 10’s of hours of back and forth, showing you photographic and documented evidence of your error and fail to fix the issue, or take any accountability...

When you lose a shipment and blame the client, despite all documentation being provided...

And when this is but a mere drop in the ocean of the negative personal experiences had by sellers on your platform...

You know that something is seriously wrong with the direction your organisation is heading.

The ‘customer-focused’ persona starts to look very selective.

Considering, sellers are your customers too.

I do hope I will not be censored for this.

I do hope that my client’s accounts are not penalised for this.

I do hope that Amazon does have some sort of gratitude for the sellers they built their empire on.

But right now, I just don’t see it.

All I see is a company getting too big, too influential, less helpful, more automated by bots and machines, too inhuman and ultimately, a key player in the globalist takeover (that apparently isn’t happening right now).

Now to rub salt into the wounds, we hear that Amazon apparently ‘loses money on private label sellers and is looking to 'clamp down on that’. Well, now, I didn’t read the article due to the mainstream nature of the source. But as my partner is a certified Amazon speaker and rated in the top 20 Amazon Analysts in the world, I verified it that way.

Seems grateful (Sarcasm).

When will Amazon devote a smidgeon of their profits to really supporting USA Small businesses with adequate professionals that do not waste hours and hours of business people’s precious time?

When will the 'doubled in size during COVID profits' result in a positive user experience for your seller customers?

I guess that’s down to the leadership. Or the stakeholders.

Or perhaps, you gentlemen are simply not aware of what is going on?