An open letter from OMD
OMD Australia
OMD Australia's ambition is to deliver Performance with Integrity for our People and Partners.
Wow. You’ve really outdone yourself. Yes you.
We’ve been talking to you about The Pyjama Foundation since 2016 when our partnership first began. You’ve given us over five years of support, in helping raise awareness and driving donations for the Pyjama Angel program.
And each year has been better than the one before. But this year, this year takes the cake.
Over $8.2m worth of media value delivered across TV, OOH, print, radio, digital and influencers. This year’s National Pyjama Day income is already sitting at $602,000, a growth of over $320,000 year on year. All thanks to YOU!
There are so many of you, Nine Entertainment Group, Seven West Media, 10 ViacomCBS, Prime Media Group, Foxtel, Val Morgan, GOA, QMS, Shopper Media, JC Decaux, News Corp Australia, Are Media, Nova, ARN, ATN, TRSN, SCA, Verizon, Mamamia, Daily Mail, SBS and Facebook.
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Are you a secret OMDer?! Because you sure do live our values: OWN IT – you’ve stepped up to the plate and offered your time, assistance and media space to spread this message. WE CARE – you’ve helped support and fund Pyjama Angels, who make a real impact to children in foster care. And lastly, STRONGER TOGETHER – you’ve been a part of the bigger picture and rallied together with your peers to make this The Pyjama Foundation’s most successful year yet!
Don’t believe us? Hear from Bronwyn Sheehan herself, Founder and CEO of The Pyjama Foundation: “There are no words strong enough to describe the monumental impact OMD and the entire media industry have had on taking National Pyjama Day to the next level this year. Their continued support has been an absolute game changer for The Pyjama Foundation, especially in these crazy, unpredictable times allowing the Foundation to have a sense of certainty. But most importantly, their support has helped us reach more vulnerable children in our immediate community. With this income we can change the life direction of hundreds of children living in out of home care. Thank you will never be enough.”
At the heart of OMD’s culture is a desire to give back to our wider community, and year after year, you help us to achieve wonderful things for causes close to our hearts. Our OMD team alone has dedicated over 267 hours to supporting the Pyjama Foundation this year and we just can’t thank you enough for making that time even more worthwhile with your amazing contributions.
We look forward to 2022 and what we can achieve together then.
Your team at OMD.
Content Marketing + Fundraising at The Pyjama Foundation ?
2 年We are so lucky to be aligned with a business that shares our values. Every single human we have had the pleasure of meeting under this partnership has been an absolute dynamo with a heart of gold. ?? Thank you to every person working BTS at these companies to help us expand our reach and support more vulnerable children.