"Open for fun" again

welcome back "In case you missed"

Hi friends,

I’m back after my first summer as a dad and after finally catching Covid like a true follower, 4 years later.?

Anyway, hope you missed the newsletter as much as I did!?

Let’s dive back in with Heinz Spanish folklore and a super classy British Airways billboard.

I’m usually not a fan of musical ads, but “Open for fun” from Tombola is a masterpiece of video production, with a ridiculous sense of humor that I absolutely love.?

Have a good read, and welcome back.

ADVERTISING

Bingo Unplugged: Tombola's Musical Makeover with a Twist

Tombola is shaking up the traditional bingo scene with its latest ad campaign, "Open For Fun," created in collaboration with the comedy music group?The Midnight Beast . In a vibrant departure from the typical bingo imagery of outdated decor and an older clientele, the two-minute musical film features an original track that captures the whimsical essence of bingo during life's random downtime. With a fresh creative direction from the agency Meanwhile , this campaign aims to breathe new life into the online bingo experience, aligning with the growing trend of brands embracing music videos to engage audiences.

Watch the ad and read more here on Creative Review

ADVERTISING

Heinz unleashes the Pickle Power at La Tomatina

In a playful marketing stunt, Heinz launched its new?Pickle Flavored Ketchup ?by sending a human pickle to the iconic?La Tomatina festival ?in Spain. The vibrant campaign, orchestrated by?@tbwa 腾迈 Sydney , captured the attention of social media with hundreds vying for the unique role. Andrea Payne from Kraft Heinz emphasized the brand's deep-rooted love for pickles, celebrating over 150 years of heritage.

Watch the ad and read more here on LBBonline - Little Black Book

FEATURED

A bunch of news from my network

-?Campari “Destination Red” at Venice Film Festival ?[source Francesco Brambati linkedIn]?

-?New HOKA Tecton X3 tested at UTMB in Courmayeur ?[source Maria Colombo linkedIn]?

-?OBE Summit 2024: "Culture Shapers. Building the Future Together" ?[source Laura Corbetta linkedIn]

NOBODY READS ADVERTISING

People read what interests them, and sometimes it’s NOT an?Ad

Let's jump in something out of the bubble:

Travel Tidbits:?This site shows you exactly what kind of plugs you’ll need for your next trip abroad.

Streaming binge:?The 100 best TV episodes of all time by Rolling Stones

Slay with style:?Jony Ive’s LoveFrom reinvents the button with Moncler ?[thanks Andrea Poli for the tip]

Nat Geo:?Type in your name to see it spelled out with satellite imagery.

In case you missed is the easiest way to keep posted on all the advertising and marketing picks of the week you can't miss.

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fill in your e-mail and subscribe here.

JOB POSTING

The wrong place to find the right job

-??Google Deepmind is hiring a lead for generative video modeling efforts, based either in the Bay Area or London ?[through Carla Leveratto ]

-??Visa is searching for a Senior Client Marketing Manager ?[through Serena Di Matteo ]

-??Revolut is looking for a Operational Risk Manager ?[through Maurizio Talarico ]

MARKETING

Mktg picks not to miss

-?Why La Roche-Posay is betting big on tennis

-?Sweden’s Volvo Cars scraps plan to sell only electric vehicles by 2030

ADVERTISING

British Airways turns travel into a Game of Calm

British Airways unveils its new advertising campaign, "Doors," created by Uncommon Creative Studio , celebrating moments of luxury and tranquility onboard. Through photographs capturing snippets of relaxation and privacy, the campaign invites passengers to enjoy experiences like restful sleep and in-flight entertainment. With a touch of humor, the message emphasizes the indulgence of business class travel, bringing smiles to travelers' faces.

Watch the ad and read more here on The Drum

DESIGN

A Culinary Love Story: designing the identities of The Henson and Matilda

Alex Ostroff Founder & Creative Director of Saint Urbain , shares the exciting journey of creating brand identities for The Henson & Restaurant Matilda in the picturesque?Catskills . Collaborating with visionary renovators and Michelin-starred chefs, Ostroff drew inspiration from the region's rich history and natural beauty. The design process blended playful elements with a nod to the past, resulting in unique logos and illustrations that reflect the spirit of the location and its creators. From a whimsical rabbit mascot to heartfelt tributes, every detail tells a story, making The Henson and Matilda a true celebration of creativity and community

Read more here on The Brand Identity

My name is Domenico Loperfido.

?? If you're a brand looking to reach more than 2,500 Marketing and Advertising enthusiasts who read "in case you missed it" with a banner or branded content, feel free to contact me at [email protected]

?? You can find me on Instagram as @domenicoloperfido and on LinkedIn as @loperfidodomenico (simple as that).

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