Open for Eerie-sistible LinkedIn Marketing Tips!

We blinked and—BOO!—it's October! ??

As Q4 begins, we want to ensure you have some eerie-sistible LinkedIn tips to finish the year strong.

This month, we’ll cover ad campaign exclusions, crafting the perfect pitch message, and tips for staying consistent with your LinkedIn posts.

Let’s make sure your LinkedIn strategy is more treat than trick! ????

- The Speedwork Team

LinkedIn Ads

Make the Most of Your Ad Spend This Fall

No one wants to waste money on ineffective ads, right? Let’s talk exclusions—a powerful yet often overlooked tool in campaign strategy.

Here are some must-have exclusions to optimize your ad spend:

?? ???????????????????? ????????????????????: Prevent spending on clicks from rival companies.

?? ?????????????? ??????????????????: Stop wasting budget on those who’ve already converted.

?? ???????????????? ????????????????????: Exclude your own employees—especially from website retargeting campaigns.

?? ????????????????????-?????????? ????????????????????: Filter out users who’ve already converted. For example, exclude those who’ve already requested a demo.

?? ?????? ?????????? ????????????????????: Avoid targeting unlikely converters, like students, retirees, interns, and job seekers.

?? ?????????? ????????????????????: Depending on your campaign, you might want to exclude specific traits, like job seekers.

It's time to make those ad dollars count!

LinkedIn Social

To Post or Not to Post?

The answer should always be to post.

But we know that can sometimes slip through the cracks—we’ve all been there, even the LinkedIn experts. ??

Regular posting on LinkedIn helps keep your profile active, engage your audience, position you as a thought leader, and raise brand awareness.

To help you avoid a LinkedIn posting slump, we’ve compiled some tips that have worked for our team:

?? Create a posting calendar: This keeps you organized and ensures your posts vary in content and style.

?? Dedicate a day to plan your monthly content: Planning ahead reduces last-minute scrambling for ideas.

?? Utilize LinkedIn’s "schedule" feature: With planned and scheduled posts, there’s no excuse for missing a weekly post.

?? Talk about topics you genuinely find interesting: This keeps you excited about posting and creating content.

Content creation isn’t always smooth sailing. Some days you’ll be less creative, and that’s perfectly okay. Enjoy the process!

LinkedIn Messaging

Is Your Share Offer Pitch Perfect? ???

We've talked about how crucial it is to build a relationship with your prospect before making a pitch.

When you're ready to pitch, make sure it does three key things: capture attention, communicate value quickly, and include a clear call to action.

A pitch that accomplishes these three goals is more likely to succeed. Long pitches with vague calls to action often fail to engage prospects, leaving them confused and uninterested.

Here are three examples of pitch messages that have helped our clients generate hundreds of leads:

What you'll notice about these 3 pitch message variations is that all of them offer value, are engaging and end with a clear call to action.

Try this out for yourself and let us know how it goes! ?

Here's What Our Client's Have to Say About Us:

What I've appreciated most about working with Speedwork has been their professionalism. My social campaign has helped us to be visible on Linkedin.?The best part has been I do not have to worry about working on something I am not an expert at.?Speedwork is the that expert. I highly recommend them.

David Adragna

CEO and Founder @ Autopeople

Want to grow your business with LinkedIn?

Schedule a Free Consultation HERE! ??

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