“Open dialogue between regulators, operators, and players will be essential to maintaining a safe and sustainable gaming environment across Europe."
The iGaming industry has an abundance of conferences and events taking place all over the world throughout the year. What made the EGR European Briefing stand out to you this year?
“The EGR European Briefing stands out for its focus on the impact that regulation plays in shaping the future of the iGaming industry. The briefing offers a more intimate setting, which creates a different kind of atmosphere - where speakers and attendees share less-filtered, honest perspectives. It’s this exchange of ideas that makes it so valuable. There’s a level of openness and transparency that you don’t always get at larger events. You really get the opportunity to dig into the complexities of the industry and regulatory issues in a way that’s not only informative but also engaging.”
"It’s this exchange of ideas that makes it so valuable. There’s a level of openness and transparency that you don’t always get at larger events."
What were the most important insights you gained from attending the EGR European Briefing conference in Malta?
“A recurring theme across all panels and discussions was the industry's concern with channelisation and the black market. It’s clear that many players within the regulated market are worried that certain regulations, while designed to protect players, are inadvertently pushing them away from licensed operators and into the black market. A black market where players are often lured in by the illusion of freedom, offered through fewer Know Your Customer (KYC) requirements, no betting limits and larger bonuses at the expense of their own protection.?
The Nordics Market Focus roundtable offered some interesting insights into how different countries are handling channelisation. The Danish regulator was highlighted for its collaborative approach and open discussions with the industry, with comparisons drawn between Sweden and Denmark. Some concerns were raised about the Swedish regulatory approach, particularly regarding the speed of certain regulatory changes during the pandemic and the strict limitations on bonuses. While the intent behind these measures is to promote safer gambling, industry stakeholders noted that Sweden's own statistics indicate problem gambling rates have remained stable for over a decade, despite more restrictive measures being implemented. This ties back to the issue with having players in the unlicensed market, which Sweden is struggling with, as there is no visibility over their issues. The ongoing efforts in Sweden to expand the scope of the regulatory framework are very good to see.”
"It’s clear that many players within the regulated market are worried that certain regulations, while designed to protect players, are inadvertently pushing them away from licensed operators and into the black market."
What are your thoughts on the upcoming legislation changes in Finland?
“As Finland moves toward a domestic licensing system, there are hopes that they will look at their neighbours' successes and failures when it comes to gambling regulation. During the conference, concerns were raised about the draft legislation, particularly the ban on affiliate marketing for customer acquisition. This restriction could unintentionally drive affiliate traffic toward unlicensed operators. Curiously, in opposition to Sweden, the Finnish draft legislation allows for normal bonuses but does not allow for welcome bonuses. However, thus far, the Finnish Government has been very transparent and open to discussion with the industry, leading to high hopes that there will be an open channel of communication on an ongoing basis in the pursuit of a successful and competitive licensed market."
Which compliance trends do you see currently influencing European markets?
"One of the most notable compliance trends currently influencing European markets is the introduction of increased protection for younger adult players. This is already playing out in Spain, where younger players are facing additional responsible gambling controls and stricter marketing restrictions. The Netherlands has followed suit, with regulations specifically targeting players under 24, along with additional responsible gambling measures. And starting on May 21st, the UK will implement its own version of these measures, with players aged 24 and under facing a ￡2 spin limit.
During the opening presentation on 'Player and Regulatory Trends Across Europe', a study was highlighted showing an interesting contrast: while adults largely view responsible gambling restrictions as a positive step for player protection, younger adults sometimes find them restrictive. There is also evidence that players under 25 may be more likely to explore unlicensed online gaming sites, which presents a challenge for regulators and operators alike.
As more European regulators introduce stricter safeguards for young adult players, the key challenge remains ensuring that these measures achieve their intended goals while keeping players within the regulated market. Open dialogue between regulators, operators, and players will be essential to maintaining a safe and sustainable gaming environment across Europe."