Open Commerce by ONDC | Buy online from any store in the country

Jajee Ayurveda is a small family run store in Kalaburagi that sells high quality natural products since 1779. They are a go to destination for all things related to Ayurveda, and also for products that are essential for Indian traditions and festivals.

A store that has served a very local market for over 200 years is now able to address a pan India market, thanks to Open Network For Digital Commerce (ONDC) - the government's initiative to democratise online commerce in India.?Jajee Ayurveda joined the ONDC network using Shopalyst , and its products are now discovered by consumers on several buyer apps like PayTM and Meesho. By using logistics providers on the network like Shiprocket, they can fulfill orders from anywhere without having to invest in their own expensive infrastructure.

Just the way UPI enabled digital payments for businesses of all sizes, ONDC is expected to create a similar opportunity to expand digitisation of commerce at population scale. By unbundling of services in the e-commerce value chain, this will enable access to an open and efficient marketplace for digital consumers.?

India is a land of entrepreneurs - it is estimated that there are 12-20M mom and pop shops across the country contributing to a 900MUSD retail economy. With our world turning increasingly digital, these businesses do not quite have a level playing given the capital and technology resources wielded by large e-commerce marketplaces. One of a kind in the world - digital commerce infrastructure as a public good can be a game changer for small businesses like Jajee Ayurveda, and provide them an equal opportunity to compete and succeed in a digital economy.

Once fully live, ONDC will seamlessly connect over 800M internet users with millions of small businesses thus creating the potential to make India the largest digital economy in the world.