Oops! Time to consider....

Which of these mistakes do you resolve not to make in 2024?

>? Underutilizing your terrific sales team;

>? Defining marketing in narrow, outworn terms;

>? Relying too heavily on 3rd party market research;?

>? Expecting investors/shareholders to "understand" and agree;

>? Reacting to instead of anticipating trends and shaping them to your advantage;

>? Ignoring the importance of being your own "lobbyist";

>? Not exploiting all your tools for growth?

If you think growth is just about increasing market share or getting into new markets, think again!? Many iconic companies of the past have died because of such linear thinking.? They assumed that they were invincible and had an emotional investment in doing things "their way", even as the rest of the world sped past them.? And all of them ignored the questions above - questions that need to be addressed to create adaptability without disrupting the flow of what really does work.? "Sustainability" is way more than just an environmental term - in business it means building a company with a vision and deliverables that will be relevant in a century, and still leading the way to better things!? The questions above will help get you there.?

David Simpson III