Oooh, look a butterfly - shrinking attention span
Kenneth Nel
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Kenneth Nel
Helping Visionary Founders & Bold Leaders Amplify and Dominate their influence on LinkedIn? | Shape Strategies, Spark Insights & Build Powerful Networks
Shrinking attention spans
The world’s first televised presidential debate was between Nixon and Kennedy in 1960. Harvard University predicted that the average attention span was 42 seconds. Kennedy responded in 40 second site bites. JFK won.
In 2008 attention span had dropped to less than 5 seconds. ‘Yes We Can’ seemed to fit the time available! Obama also won the 2012 race.
Digital Content Manager at Chantijackson.com
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Director of Client Partnerships at Chaptr ? We build websites that build audiences ? Crafting impactful websites and brands for audiences engaged in culture and the creative arts.
8 年Interesting insight
Partnership Development
8 年I love to learn from others. Plus I find most articles on here encouraging. :-)