OOO: A Break from Marketing BS | May 2024 Edition

Out of Office—a break from marketing BS is your five-minute monthly newsletter from global creative and digital innovation agency WongDoody, filled with marketing advice, insights, and sharable facts.

1 | AI AND MENTAL HEALTH AT WORK: TRANSFORMING EX

It's Mental Health Month, a great time to explore how artificial intelligence is transforming the employee experience in our workplaces. AI has become adept at detecting early signs of stress or burnout, enabling timely interventions that can significantly improve day-to-day experiences, and with technologies that can automate routine tasks, employees are able to focus on more engaging and fulfilling work.?By adopting AI, organizations are not only driving productivity but also fostering a healthier, more supportive environment that nurtures both personal and professional growth.

2 | DATA COLLABS IN CONCERT

Looking to navigate the murky waters of post-third-party cookie advertising? According to Digiday, data collaborations are striking a chord in the world of digital targeting. These strategic partnerships leverage rich first-party data reservoirs from both publishers and brands, orchestrating new insights and more effective audience targeting. By joining forces , advertisers gain access to previously untapped consumer segments, while publishers expand their authority and audience reach. It's not just a data exchange; it's a symphony of success in the evolving digital landscape.

3 | NEW FEATURES:?META'S MAGIC TOUCH

Earlier this month, Meta rolled out some cool AI-driven tools at its NewFronts showcase, aiming to make ads more effective and engaging on platforms like Instagram and Facebook. They’ve spiced up the Instagram Creator Marketplace with machine learning to match brands with creators easily, helping them manage campaigns smoothly and cut down on costs. Also on board are new ad formats for Reels, including video catalogs where users can swipe through products, and Reminder Ads that link out, boosting interaction and sales. With the ad game heating up, big names like BMW are already using these features to grow their audiences and create standout experiences.?

Last week, WongDoody took the floor at the 2024 Reuters Strategic Marketing West Conference (#SM24) in sunny Los Angeles, where we connected with over 250 top marketing leaders from iconic brands like Poshmark, Albertsons, and Alaska Airlines who are all?shaping the fabric of consumer-brand interactions.?

Our roundtable facilitated by WongDoody's Christy Ferguson and Nicole Saganice, "Unleash Hyper-Personalization with Emerging Tech," was a hit, sparking lively conversations about how?hyper-personalization is being implemented across the entire customer journey and is increasingly being considered in holistic, omni-channel marketing strategies across industries. And at our booth, we?brought out the newest Oculus mixed reality headset to show off our Digital Twin capabilities.

Read the top takeaways from the event that we believe are set to redefine marketing in 2024. Read the recap .

Former WongDoody President?Skyler Mattson?is back at WongDoody and ready to lead us into a new era of innovation and creativity as our new CEO. With over two decades of experience shaping our creative landscape, Skyler's return promises to ignite our passion for creating groundbreaking solutions and profoundly relevant human experiences that solve business problems. Join us in welcoming Skyler back to WongDoody and read more about her return to WongDoody as CEO !

Enjoyed this? Want to learn more? Contact us at [email protected] .