OOO: A Break from Marketing BS | April 2023

HOW TO STIR THE SOUL AT WORK

It’s not every day that you get an email with poetry in the subject line, but the closing couplet of Mary Oliver’s ‘The Summer Day’ poses such an essential question to all of us—what is it that you plan to do with your one wild and precious life?

The urgency of this poem was enough for us to name our latest project in honor of the subject. Wild & Precious is in the world to raise awareness of dementia’s impact on women, supported by the?UK Dementia Research Institute?(UK DRI).

We created a virtual museum, with each room dedicated to the memory of a woman who has early-stage dementia. It’s a love letter to all women, from women with the condition, asking us all to take a moment to cherish our memories and then stay to learn about dementia.

Visit the Museum of Memories at?www.wildandprecious.co.uk.

The campaign uses emergent technologies to build a virtual ‘Museum of Memories’ that showcases curated memories brought to life in photorealistic 4D digital experiences with accompanying voice over from the contributor. Stories within the museum range from childhood walks in Scottish hills to a bride being surrounded by butterflies on her wedding day.

Alongside this, the campaign features a series of short documentaries, made by award-winning director Liz Unna, telling the personal stories of women who have experience living with dementia.

To honor the participants, all the memories are being preserved in the Blockchain, meaning they will never change, never grow old, and most importantly never disappear.

FAST NEWS FOR CMOS

1

Can the Internet read your mind? Merritt Tierce at Slate is writing about how our we are sharing more of our humanity, vulnerability and anxiety in our internet search history—and most significantly, how the internet is starting to?change in response.

Do say:?Real-life connection is more important than ever

Don’t say:?How long until I am dating an AI?

2

The latest?TikTok trend?involves guessing people’s job when they mark it on a scale of one to five across salary, creativity, flexibility, how futureproof the job is and impact on the world. You’d be surprised how often an old celeb gets stopped.

Do say:?No one can do their job from a swimming pool

Don’t say:?I’m kind of a big deal around here

3

If you’re late to Earth Month and need a little bit of inspiration, MoMA have a beautiful online curation from artists, designers and other creators?invested in our planet. We love Olafur Eliasson’s Earth Perspectives and Joyce Hwang’s designing for other species including bats and birds.

Do say:?I’m here to support sustainable futures

Don’t say:?My toxic trait is thinking I can design for bats

This year,?The One Club for Creativity?is celebrating?The One Show’s first 50 years of honoring global creative excellence.

The One Show’s 50-year milestone celebrates what has made this award the industry’s most relevant, prestigious and meaningful program: a celebration of the best in the industry, honoring the program's legacy with a forward-thinking, leading-edge lens.

This year, WongDoody is shortlisted in four categories for our work with?Financial Times?Climate Game?and?Juniper Networks?Demand More campaign?and we're moving on to the next round.?See the full shortlist here.

ENJOYED THIS? WANT TO LEARN MORE?

Why not say hi to the Out Of Office author and our AVP Head of New Business at WongDoody, Mariel Cunningham.