OOH up 3.3% first quarter
Lee Houghton
![Lee Houghton]()
Lee Houghton
Helped 100s of clients across the country build OOH/DOOH campaigns that work by focusing on objectives, audience, and measurement-UT, ID, NV, WY, MT, SD, NE
Great news for our industry. But better news for advertisers. Sure I like to see the outdoor industry grow and take more market share, everyone loves that about their own industry. But what it really means for advertisers is that there is still opportunity in this traditional medium where others are loosing market share. And at the the lowest CPM it's a win-win. 3.3% increase