OOH media owners slam BMC | Partha Sinha ASCI Chairperson | Patanjali's ad expenses soar
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BMC disregarded 2022 OOH Advertising Policy Guidelines with new draft, claim media owners
OOH media owners has claimed that the BMC has disregarded the 2022 Advertising Policy Guidelines which is valid till 2031 and simply refers to the 2008 Advertising Policy Guidelines, which expired in 2018. Read more
Partha Sinha to be newly elected ASCI Chairman
Partha Sinha is likely to replace current ASCI chairman Saugata Gupta, who is the MD and CEO of Marico Limited. Read more
Patanjali's ad, sales promotion expenses soared by 145% to Rs 424.7 crore in FY2024
Patanjali's exports also declined by 39% to Rs 323 crore in FY2024 from Rs 530.7 crore in FY23 due to 'intense competition in the international market'. Read more
IPL valuation down to Rs 82,700 crore amid media rights uncertainty
IPL ecosystem valuation has decreased by 10.6% y-o-y due to the shift in market dynamics - including Zee-Sony failed merger, consolidation between Viacom18 and Star India, among others. Read more
TRAI crackdown on spammers: telcos blacklist 50 entities, disconnect 2.75 lakh numbers
The Telecom Regulatory Authority of India (TRAI) has taken significant action to address the pesky callers and spammers, over the last few months. Read more
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