$ -> OOH

Marketing leaders are strategically spending less of their 'top of the funnel' marketing budgets on traditional mediums such as broadcast tv, print, radio, etc. In turn & in addition to digital, are spending more on Out of Home (OOH; mass transit, street furniture, billboards, etc.).

To support this, see the 'OOH Share of Overall Media Spend - 2017' pie chart below (source: OAAA (https://oaaa.org/AboutOOH/Factsamp;Figures/OOHMarketShare.aspx)).

If you dig deeper into the numbers from 2013 - 2017, OOH continues to see steady growth while print (newspaper, magazines), broadcast TV and radio continue to trend downwards.

To put this into a local perspective, our local & national advertisers and agency partners continue to focus heavily on our LA media portfolio.

With the volume of inquires we've seen since office inception (March 2018), looks like Intersection LA's 'stock is on the rise'.

 ** All opinions expressed in this post are my own**