Onwards and Upwards

阿迪达斯 x BUGATTI NFT.???

Elon Musk on NFTs –?MoMA acquires its 2nd one.

Crypto grows up.

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This week's obsessively curated field notes: ??

?? Top 5 Reads

– An Inside Look at Starbucks’ Web3 Journey. By Tareq Nazlawy. (video)

–?Different types of layer 2s. By Vitalik Buterin.

–?A few things on crypto. By Ryan Sean Adams.

?? Top Stories That Caught My Eye?

??Web3 + NFTs

Adidas-Bugatti team up for phygital ??

• BUGATTI and 阿迪达斯 partner to create limited edition of a football shoe.
• They'll auction 99 pairs from Nov 8 to 11 on the Adidas Collect Web3 platform, and each pair comes with a digital counterpart (phygital).

Genuine limited editions. Digital twins can transparently limit collections on-chain, removing the need to rely on the brand's word

More data. By connecting physical products to NFTs using NFC chips from firms like IYK* , brands can track secondary sales, new owners, and general holder behavior. This is possible with start-ups like Addressable.io that links wallet data to personal information, such social media handles, or Web3Sense , specialized in analyzing NFT token holders.?

Web3 commerce. With phygitals growing, digital to physical redemptions (and vice versa) will be key, as they eliminate the need for centralized marketplaces to guarantee redemptions. Firms such as Boson Protocol are building on that.*

?? Zooming out: With the Web3 marketing stack evolves, we can expect phygitals to become more common.?

?? Crypto & Macro

Crypto’s path towards an institutional asset ??? ???

• Crypto funds have attracted their largest weekly inflow in over a year, totalling $326m. This marks not only the biggest week this year but also the highest since July 2022, with Bitcoin accounting for $296m, or 90%, of these funds.
• In Switzerland, the second state-owned cantonal bank has launched Bitcoin brokerage & custody services.

?? Punchline: As the Bitcoin white paper turns 15 years old, the big finance and regulators are increasingly taking the helm of a space that was intended by many as an alternative to them.

South East Asia: New crypto hub????

• Thailand’s 4th-largest bank KBank bought a $100m stake in the country’s oldest crypto exchange.
• Taiwan took its first steps toward regulating digital assets, introducing a crypto bill.
• Meanwhile, Standard Chartered-backed digital asset custodian Zodia Custody launched its services in Hong Kong. Hong Kong issued first licenses in August, aiming to become a global crypto hub.?

??Punchline: SEA is capitalizing on the chance to become a prime hub as crypto firms relocate from the US amid regulatory uncertainty.?

That’s all for now, folks. Thoughts?

Back to building! ??

–?Marc

As always, much more in full notes for subscribers!

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*Boson Protocol is a partner of Dematerialzd.xyz.