The Only Way Is Through

Through. This word means something significant to me and our Team at UA. Our future is in an incredible time of innovation and opportunity—everything is moving fast. We’re in constant connection with the world around us and have instant access to information, and endless means of digital interaction and entertainment. It’s actually getting faster and more competitive every day. Pushing us all to be stronger and work smarter than ever before. 

Let me reassure you though, that despite any of the challenges we face, we should always feel hope. Human potential—your potential—knows no limits. It’s why Under Armour is dedicated to Human Performance. Pushing your limits through sports can help shape your life, your community, and ultimately the world we live in. 

The ups and downs, the wins and losses, the shared pain and empathy—through sport we understand the discipline of hard work, how to be a team player, what it feels like to be strong and healthy, how to push through hardships, recognizing that no one does it alone. Everyone needs a team, and everyone on that team needs a role and to do their job.

At Under Armour, we obsess on helping you win – in everything you do. Through relentless innovation that translates into brilliant design that’s inspiring to put on your body – this is how we roll. When you set your goals, we’re pushing for you. When you’re relentless in chasing them down, we’re pushing for you. When you give it your all, we’re pushing for you. And when it gets hard, we’ll be right there for you. Through the obstacles. Through the pain. Through the self-doubt. We’ll be pushing for you. Through training. Through competition. Through recovery. Through products you couldn’t imagine living without, that make you better – and help you win.

The only way is THROUGH.

KP