This is the Only Way Marketers Can Compete with AI...
Photo by Veit Hammer on Unsplash

This is the Only Way Marketers Can Compete with AI...

We all know AI can help anyone working in marketing, from saving research time to helping kickstart the ideation process and creating iterative visuals.

What you might not know is that it will soon make yesterday’s ideas irrelevant. Here's how…

Right Here, Right Now

Like what is already happening with journalism, the minute something happens in culture, AI will jump on it - normally in the form of social posts - and spread versions of the idea across the world almost instantly. As Buzzfeed CEO Jonah Peretti?says, "Instead of generating 10 ideas in a minute, AI can generate hundreds of ideas in a second."

To Infinity and Beyond

Not only will AI move fast, but it will keep creating an infinite number of versions based off whoever - or whatever - creates the first idea related to that cultural signal. This renders the cycle of most traditional advertising almost obsolete because AI is?way cheaper and way faster. But there is an alternative…

Move Fast and Break Things

The only solution to competing against the content farms that are currently?infiltrating?journalism is to move faster than ever and be genuinely tapped into what people care about right now. Not last year, not last month and perhaps not even yesterday.

Spotting and interpreting the signals needed for this style of advertising is time-intensive because it requires constant observation of what is changing in culture and on platforms. It might sound exhausting but that’s the way it has to be in a future where?anything?and?everything?that?can?be automated, will be.

Raphael Malenfant

Committed to make a mark | betula ??Clever creative marketing driven by purposeful effectiveness??

1 年
Justin Flitter

Founder of NewZealand.AI | AI for Business Advisor | AI Keynote Speaker | Director of Business Mentors NZ.

1 年

Those content farms are full of generic stuff. Perhaps if you go slower, think smarter, you'll create more relevant, thoughtful content than a machine ever could.

回复

要查看或添加评论,请登录

Alex E.的更多文章

  • Ex-samples of Samples

    Ex-samples of Samples

    Music sampling is an essential part of short-form video creation, emphasised by YouTube’s recent addition of ‘Samples’,…

    2 条评论
  • TikTok Shop: Risk and Opportunity

    TikTok Shop: Risk and Opportunity

    Despite a recent ban in Indonesia, TikTok Shop is likely only going to grow in importance for marketers, especially in…

    10 条评论
  • The '__ Math' trend explained

    The '__ Math' trend explained

    ‘Boy Math’ is old news. ‘Girl Math’ is positively ancient.

    1 条评论
  • When Fandoms Are a Fan-tasy

    When Fandoms Are a Fan-tasy

    Fandoms used to be subcultures. They used to be niche.

    5 条评论
  • Why Should We Give A F*ck?

    Why Should We Give A F*ck?

    The abbreviation of ‘I don’t give a f*ck’ isn’t new; it was immortalised by Dua Lipa in her 2018 song. But ‘idgaf…

    3 条评论
  • 3 Things You Missed About Barbie's Marketing*

    3 Things You Missed About Barbie's Marketing*

    Did you know that there are 13 toy-centric Mattel movies coming soon and there are FORTY FIVE more in development? Here…

    4 条评论
  • The Secret Behind 'Viral' Content

    The Secret Behind 'Viral' Content

    You’ve seen this video in your social feeds, right? It’s a bottle smashing its way down some stairs and it’s had more…

    1 条评论
  • Treat Yo Self

    Treat Yo Self

    ‘Treat culture’ (sometimes referred to as '#littletreatculture) is making tiny emotionally-led purchases, often…

    4 条评论
  • Peak Boring

    Peak Boring

    Why are the most mundane videos continuing to capture consumer attention? And why does it matter for marketers? Stop…

    1 条评论
  • Duperheroes - what you need to know about Gen Z's 'Dupe Culture'

    Duperheroes - what you need to know about Gen Z's 'Dupe Culture'

    Starting in the world of high fashion, and fuelled by social platforms, almost every consumer product now has an almost…

    4 条评论

社区洞察

其他会员也浏览了