Only those who change with time will survive in the dynamic marketplace

The quote “the only constant is change” is attributed to the ancient Greek philosopher Heraclitus, who observed that the natural world is always in motion.

The same is applicable to Product Strategy, Marketing and Branding as well. Remember the Kodak company? In 1997, Kodak had about 160,000 employees. And about 85% of the world's photography was done with Kodak cameras. With the rise of mobile cameras over the past few years, Kodak Camera Company is out of the market. Even Kodak went completely bankrupt and all his employees were fired.

At the same time, many more famous companies had to stop themselves. Like :

HMT (clock)

BAJAJ (??????)

DYANORA (TV)

MURPHY (RADIO)

NOKIA (Mobile)

RAJDOOT (Bike)

Ambassador (car)

None of the above companies had bad quality. Why are these companies out yet? Because they could not change themselves over time.

Standing in the present moment you probably don't think how much the world could change in the next 10 years! And today's 70%-90% jobs will be completely over in the next 10 years. We are slowly entering the era of "Fourth Industrial Revolution".

Let's check out today's famous companies-

UBER is just a software name. No, they have no cars of their own. Yet today the world's largest taxi-fair company is UBER.

Airbnb is the largest hotel company in the world today. But funny thing is they don't own a single hotel in the world.

Similarly, examples of countless companies like Paytm, Ola Cab, Oyo rooms etc can be given.

There is no work for new lawyers in America today, because a legal software called IBM Watson can advocate much better than any new lawyer. Thus, almost 90% of Americans will not have any jobs in the next 10 years. The remaining 10% will be saved. These will be 10% experts.

The new doctor is also sitting down to work. Watson software can detect cancer and other diseases 4 times more accurately than humans. Computer intelligence will surpass human intelligence by 2030.

90% of today's cars will not be seen on the roads in the next 20 years. Leftover cars will either run on electricity or hybrid cars. The roads will slowly become empty. Gasoline consumption will decrease and oil-producing Arab countries will slowly become bankrupt.

If you want a car you have to ask for a car from a software like Uber. And as soon as you ask for a car, a completely driverless car will come and park in front of your door. If you travel with several people in the same car, the rent of a car per person will be less than a bike.

Driving without a driver will reduce the number of accidents by 99%. And this is why car insurance will stop and car insurance companies will be out.

Things like driving on earth will no longer survive. Traffic police and parking staff won't be required when 90% of vehicles disappear from the road.

Just think, there used to be STD booths in the streets even 10 years ago. All these STD booths were forced to close after the mobile revolution came in the country. Those who survived have become mobile recharge shops. Again online revolution in mobile recharge. People started recharging their mobile online sitting at home. Had to replace these recharge shops again. Now these are just mobile phones to buy and sell and repair shops. But this will also change very soon. Mobile phone sales are increasing directly from Amazon, and Flipkart.

The concept of money is constantly evolving. Once limited to cash, it transitioned into "plastic money" with the rise of credit and debit cards. But even that phase is shifting now as we move into the era of mobile wallets. Today, platforms like Paytm and other digital wallets offer quick, one-click payments, transforming how we handle money.

Those who cannot change with age, age removes them from the earth. So keep changing with the times.