The only thing to fear...

The only thing to fear...

...is fear itself.

The realm of fear is as expansive as it is primal. It's a landscape that media and society tap into with reckless abandon. But how often do we stop and scrutinize what actually terrifies us, why it does, and how it manipulates our actions? In a riveting discussion on my show, "Joseph Jaffe is not Famous," Dr Seth Norrholm gave us the intellectual tools to unpack the complexities of fear, mass shootings, and the consequences of our collective numbness to sensationalism. Let's be honest: we've all been complicit in perpetuating the cycle of fear, but Dr. Norrholm lays out a blueprint for how we can change course.

Fear's Feedback Loop: Dr. Norrholm explored the fascinating but destructive concept of rumination—the act of obsessively revisiting fears, amplifying them in our mind until they become unmanageable monsters. This mental wormhole might just be the most dangerous manifestation of FDR's timeless warning: "The only thing we have to fear is fear itself." It's not the external threats but our internalization of them that poses the greatest risk. In other words, sometimes we're our own worst enemy. The antidote? Mindfulness and mental discipline. A healthy reality check sprinkled with a dash of courage.

In this environment, it becomes even more crucial for individuals to exercise critical thinking and media literacy. Here are some key takeaways related to business owners, entrepreneurs, and their leadership teams:

  1. Balancing Fear and Caution: Entrepreneurs often navigate uncertain terrain, which can naturally bring about fears related to the success or failure of their ventures. While it's essential to acknowledge these fears, it's equally important to strike a balance between caution and taking calculated risks. Being overly cautious can hinder growth and innovation.
  2. Manage Risk: Fear can sometimes stem from the uncertainty of risks involved in business decisions. Business owners should engage in a structured risk assessment process, identifying potential threats and devising strategies to mitigate them. This proactive approach can help alleviate unfounded fears.
  3. Community and Support: Entrepreneurs often share common fears and challenges. Engaging with peer networks, industry associations, or mentorship programs can provide valuable support and insights. Knowing that you're not alone in your concerns can be reassuring.
  4. Discerning Real Threats: It's essential to differentiate between perceived fears and genuine threats. Some fears may be based on hypothetical scenarios or unlikely events. Identifying and focusing on the most pertinent challenges helps allocate resources effectively.
  5. Mental Resilience: Fear management is as much about psychological resilience as it is about external factors. Developing mental resilience through practices like mindfulness, meditation, or therapy can help entrepreneurs cope with the inevitable uncertainties and pressures of business.
  6. Strategic Information Consumption: To counter the culture of fear, consider adopting a strategic approach to consuming information. Limit exposure to fear-inducing content and prioritize reliable sources that offer well-reasoned analysis.
  7. The Role of Fear in Decision-Making: Fear, especially fear of future outcomes, can significantly impact decision-making and well-being. Entrepreneurs and business leaders often face uncertainty and challenges, and understanding how to manage fear is crucial for making rational choices.
  8. The Importance of Scheduling Time to Worry: Instead of allowing fear and anxiety to consume valuable mental energy, it's beneficial to schedule dedicated time for reflection and problem-solving. This approach can help business owners address their concerns and take concrete steps to mitigate risks.
  9. Focusing on What You Can Control: Entrepreneurs should focus on what they can control within their businesses and lives. This includes setting goals, planning for the future, and taking proactive steps to achieve desired outcomes. It's essential to shift from dwelling on potential negative scenarios to envisioning positive possibilities.
  10. Courage and Mastery of Fear: The absence of fear is not necessary for success; it's about mastering fear and using it as a source of motivation. Entrepreneurs often face challenges that require courage and resilience. Understanding that fear can be harnessed and managed is empowering for leaders.
  11. Bonus: Positive Psychology vs. Clinical Psychology: Entrepreneurial mindset often aligns more with positive psychology, which emphasizes personal growth and fulfillment rather than clinical psychology, which focuses on fixing issues. Business owners can benefit from adopting a proactive approach to personal and professional development.


As a teacher, facilitator and coach, I help high-aspiring entrepreneurs, owners and their leadership teams get unstuck, return to growth, and become forever changed. Find out more here and also here.

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