Is + the only shorthand for Brand extension?

Is + the only shorthand for Brand extension?

Marc Shillum Marc Shillum

Marc Shillum

Helping people, organizations and the planet derive the most value from the least amount of resources. Founding CXO Matternet, Former CXO RH, former Condé Nast and eBay. Author, 'Brands as Patterns' — MA(RCA) FRSA

发布日期: 2022年1月21日
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Many of my clients, friends and colleagues ask, “you've named so many things, do you have a list of words that are alternatives to plus”. Plus has become the convention for premium service offer, or divergent services from Brands. But it doesn't have to be. I even named GoPro's membership platform GoPro+, but I also created EA Access. There are many examples of alternative nomenclature; MacBook Pro, Nike Alpha, Lenovo Legion.

The questions is about whether to prioritize way-finding over trade-marking. Establish common patterns, or create discreet value. The debate will continue, but I thought I'd share my list with everyone to offer a route to plurality. Enjoy.

1st

Access

Active

Add

Advance

Agent

Alchemy

Alchimia

All Star

Alpha

Amped

Arc

Assist

Assured

Atom

Axis

Badge

Bear

Beyond

Black

Blaze

Blitz

Bold

Bolt

Bond

Boost

Brave

Catalyst

Champion

Check

Choice

Collective

Connect

Core

Crew

Crown

Dare

Dart

Diamond

Dibs

Do

Drum

Edge

Element

Elevate

Elite

Energy

Enigma

Essential

Evo

Excel

Expert

Express

Extra

Extreme

Fire

First

Focus

Force

Foundation

Fuel

Fuse

Fusion

Future

Genius

Gold

Gravitass

Gravity

Guild

Halcyon

Halo

Helm

Hero

High

Hive

Honor

Hot

Icon

Iconic

Infinite

Inside

Insider

Insignia

Intrepid

Labs

League

Level

Limitless

Live

Lounge

LVL

Me

Member

Merit

On

Open

Optimum

Origin

Pearl

Plan

Platinum

Plus

Poly

Power

Premium

Pride

Prime

Primus

Priority

Pro

Program

Prophecy

Prosper

Protect

Pure

Rocket

Select

Shield

Star

Stellar

Strong

Suite

Super

Supreme

Thrive

Triumph

Trust

Turbo

Uber

Ultimate

Unified

Union

Unite

Unity

Universal

Unlimited

Valos

Virtuoso

Vivid

Works

X?

Noa Bankhalter

Business Development Manager at Tapit - Touch and go | Customer Experience Excellence | Operations Leader | Customer Service & Support Operations | Business Process Improvements

2 年

Marc, thanks for sharing!

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