Only Read 20% of This

Are you spending your time and effort on the things that matter most for your business? It's easy to get caught up in the day-to-day tasks and lose sight of what really drives success.

Take a page out of Olympic Gold medallist Ben Hunt-Davies' book and ask yourself, "Will what I'm doing right now make the boat go faster?" Apply the 80:20 rule to your business and focus on the 20% of customers, products, marketing, and issues that generate 80% of your sales, profit, responses, and problems, respectively.

Make sure you're spending 80% of your time on these key areas. Keep a log of your activities to identify where your time is really going. It may be enlightening.

Once you identify your 20%, allot big chunks of time to these activities and see how it impacts your results. It won't be easy, but it will be worth it.

What's stopping you from focusing on what really matters?

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