The Only Marketing Skill That Matters

There's a reason why you come across very little great marketing.

It's not because it's hard.

It's because marketers don't spend enough time understanding the thing that matters most.

Yes that's people.

Specifically human nature.

Why we do what we do.

Some mistakenly think we're rational beings.

But that's false.

We do things for a wide variety of reasons.

Safety is the most basic one.

Status is a big one.

If you want to be successful in marketing, you must understand people.

So, here's a few areas to learn from.

1. Politics.
2. Movies (especially popular ones).
3. Music.
4. Comedy.
5. Cults.

The more unlikely it is something would do something the more interesting it is.

The more you can learn from it.

Become a student of human nature and I guarantee you'll become a better marketer.

Anything else is guessing and that will never get you the results you want.