The Only Constant is Change!
John Lusher
Chaos Coordinator at The Social Buzz Lab: A Strategy First Digital Marketing Team helping brands, companies and individuals build Buzz on social media for over 15 years. Fueled by coffee and a love of marketing. ?
Welcome to the latest edition of What’s the BUZZ in social! Short work weeks are always busier, and in the world of digital media, we have several updates to cover this week, along with our featured video. Let’s jump right in!
Meta Shares Reels Marketing Tips in New Guide
Are you prepared to elevate your holiday campaigns with Reels?
Why Reels? They're not just popular; they're the leading edge of content on Meta, amassing over 200 billion daily views across both platforms. Short-form video has taken the digital world by storm. If you're not leveraging Reels, you might be missing out on a crucial trend where engagement is at its peak.
Meta has released the Reels Performance Playbook, a comprehensive 10-page guide that serves as your ultimate resource. It covers crafting compelling Reels, tapping into trending content, storytelling techniques, and performance metrics.
Download your copy, dive into the world of Reels, and embrace video as part of your holiday campaigns.
Tubular Labs Report on Key 2024 Video Content Trends
Continuing to focus on video, Tubular Labs has published its latest report on the state of social media video, and the key trends that are driving video engagement.
In this report, you will discover that there’s been a big increase in longer versions of short video clips, extending the boundaries of the short-form trend on both YouTube and TikTok.
Download the full report here.
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LinkedIn Expanding Podcast Network
LinkedIn is launching the first podcast of its partnership with iHeartRadio, with the Gen Z focused “Let’s Talk Offline” being added to the platform’s expanded podcast offering.
Per LinkedIn:
“The weekly chat show, launching next week, is about what it takes to thrive in the early years of your career — without sacrificing your values, sanity or sleep. Each week, Jamé and Gianna will be having honest conversations, while also answering your unfiltered questions about work, life and how they overlap. You know, those questions you might not feel comfortable asking your manager or co-workers.”
The Only Constant is Change
Our featured video this week talks about how everything changes. This is especially true in marketing and social media.
Not too long ago, this entire section of our subdivision was a field, something that you'd see a lot of deer in. People would walk through, enjoy the greenery, enjoy the woods. But now they're building apartments and town homes. So the only constant truly is change.
How does that apply to marketing in social media?
Well, I think it's self explanatory. Everything changes. If you spend any time at all on social media, you'll see that the algorithm changes, what works changes, the types of content that you should focus on changes. So the only consonant is change.
So that means you have to constantly be working on your content and your social accounts to see what works for your audience.
Thanks for reading and watching! If you find this valuable, share with your friends and stay creative!
#Change #Marketing #SocialMedia #ContentCreator #BrandBuilder #WeBuildBuzz
Optimizing logistics and transportation with a passion for excellence | Building Ecosystem for Logistics Industry | Analytics-driven Logistics
6 个月What are your thoughts on LinkedIn's new Gen Z Focused Podcast? Do you think it will be a game changer for brands targeting this demographic? #GenZPodcast #SocialMediaMarketing.