Only About 1/3 of Advertisers Trust Ad Metrics

Yet Nearly All Consider Measurement and Metrics Critical to Their Success

The proliferation of new media platforms makes media / audience measurement

and consumer insight more challenging, yet more important than ever.

But measurement within these new platforms is complex, imperfect and

constantly changing. Advertisers, agencies and publishers alike struggle to make

the best measurement choices to fit their specific needs and ultimately better

their businesses.

Advertising Week and Advertiser Perceptions present the findings of a new

report on advertisers’ attitudes towards, confidence in, and usage of advertising

measurement – from audience measurement to advertising effectiveness,

first-party data to third-party and syndicated data.

JOIN US!

The State of Advertising Measurement

Advertising Week - Tech Xperience and Workshop Stage

Wednesday, September 27th at 10:45 am

Presenter / Moderator

Justin Fromm, Vice President, Business Intelligence, Advertiser Perceptions

Panelists Include:

Howard Shimmel, Chief Research Officer, Turner Broadcasting

Helen Katz, SVP Global Director, Analytics & Insight, Publicis Media

Nithya Sowrirajan, Head of Brand Measurement Strategy and Commercialization, Google

Brian Becker, Executive Director, Head of Newsroom, Brand Team, JPMorgan Chase