Online Video: The Way To Reach Decision Makers!
Videos cut through the digital noise of the internet by requiring a viewer’s full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video and maybe even an infographic. The content simply has to be better since there is more competition on the internet. Those who know how to use text, video, and images together and separately are going to be those who thrive in this next phase of content marketing.
NEED SOME PROOF?
- Dr. James McQuivey of Forrester Research says that a one minute video is work 1.8 million words (about 3,600 web pages).
- According to comScore, which measures online engagement and use, 45.4% of Internet users view at least one video online every month.
- 75% of executives told Forbes that they watch work-related videos on business websites at least once a week.
STOP! DID YOU CATCH THAT?… 75% OF EXECUTIVES WATCH WORK RELATED VIDEOS AT LEAST ONCE A WEEK
This statistic tells most small businesses all they need to know about video. Create a video or video series and you can engage with busy executives who are specifically looking for solutions to their problems. You have a lead generation machine on your hands if you can find the right executives to attract to your website or email. They aren’t going to surrender an hour to hear your presentation but they’ll give you a minute. This minute could buy you 30 minutes or an hour meeting or maybe your video can close them right there and then!
SMALL BUSINESSES CAN PLAY THE VIDEO GAME
Main Street Marketing suggests Small Business do the following and in this order….
- Overview and Testimonial Videos – Have one live action video shoot with interviews of Key Employees and Key Testimonials for your work. Grab some video of the building and production if applicable. This can cost under $2,000 and you can have 1 overview video that runs for a minute and then 3-4 testimonial videos that should run for under 30 seconds each.
- Animated Explainer Videos for Each Major Service (possibly products where relevant) – For under $1,200 each you can create a great explainer video for each of your services. If budgets rear their ugly heads then choose your best selling service and work your way down over time but don’t stop until you have a video for each.
- Employee Generated Video – Have employees make quick videos under 60 seconds in most cases that educate your prospects. Also record your webinars if you have them. Don’t worry about quality. If you are providing informative and helpful videos, the amatuer nature will be fine and sometimes even will produce more trust. Error on the side of a good microphone. They have to be able to hear what you say.
So if you follow this video plan you’ll have an overview video, 3-4 testimonial videos, a video for each major service (relevant products), and a non-stop stream of employee generated video that catapult you to the next level of content providers. This will be a major step in creating your Lead Generation machine! This will allow you to have a video in basically every blog you post. Giving you countless videos to post on YouTube, Facebook, Google Plus, and on and on.
Happy Videoing!
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