Online video: the future of content marketing

Video is undoubtedly the future of content marketing? we have all seen the rise and rise of video online. Currently, a third of all online activity is spent watching video. 

Video is a great way to attract new customers, set your business apart from the competition, announce new products or services, or as a recruitment and training aid. 

Video can also help to educate customers by demonstrating how to use your product or service.

Video brings impressive ROI for both SMEs and larger organisations alike – over 50% of businesses are already using the medium, enjoying the benefits and reaping the rewards. 64% of marketers expect video to dominate their strategies in the near future. 

Motion Graphics & Animation can help tell your story

The average user spends 88% more time on a site that features video.

Video is essential to any social media campaign or SEO exercise. It is crucial for businesses both big and small to offer easy to digest content, otherwise they risk losing potential clients and consumers. Research shows that 7 in 10 people view brands more positively after watching engaging video content from them.

Make an Impact with advanced 3d graphics and video footage integration

“62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.”

Engage and create connections with your viewers and bring your stories to life to build identity and loyalty in your brand. It is essential to understand the power of storytelling and to think more like storytellers than marketers. Let video be the medium through which you tell the tale!

Read the full article on the New Frontiers blog: https://www.newfrontiers.ie/blog/online-video-the-future-of-content-marketing