?????Online survey types: how to start asking the right questions
What is it about the ability to ask good questions that makes it a valuable leadership skill? Wouldn’t that make one appear less knowledgeable and confident?
Turns out, the opposite is true. According to Harvard Business Review, those who can ask powerful and inspiring questions are more likely to be able to solve intricate problems and build strong and meaningful connections.
What are the most common survey goals?
- Market trends, consumer preferences, and industry insights;
- Customer satisfaction with a product, service, or overall experience;
- Customer loyalty and likelihood to recommend a product or service;
- Brand trust and advocacy;
- Sentiment toward specific products, features, or prototypes;
- Employee satisfaction and engagement;
- The effectiveness of training materials or courses.
Once you know what kind of information you want your recipients to share, you’ll have an easier time building your questionnaire.
Here are some feedback collection format ideas:
? Multiple-choice questions
? Open-ended questions and free-form feedback
? Customer studies and user interviews
? Polls
? Video surveys
? Gamified surveys and quizzes
? Rating scales
? Likert scales
? Net Promoter Score (NPS)
? Ranking questions
? Matrix questions
? Slider scales
? Dropdown menus
? Checkboxes
? Image-based questions
SendPulse can help you create and share appealing surveys with ease. Go ahead and create your account now to start communicating with your customers more efficiently and better understand their needs!
??The full article is available on our blog at the link