Online Shopping is Eating Up Brick-and-Mortar Stores: How can Planograms Save it?

Today’s retail industry is experiencing an increase in innovations in the form of online shopping, which puts customers at the forefront of all business decisions. Advancements in technology and the widespread use of smartphones have made online shopping more accessible and convenient. With mobile shopping apps, customers can shop on the -go, increasing the appeal and convenience of online shopping. However, despite the numerous benefits of online shopping, reports state that if an item is accessible both offline and online, 75% of consumers would choose to purchase it at a physical store.??

While online shopping has certainly impacted physical stores, it is important to note that physical retail still holds value in certain areas. Physical stores provide immediate product availability, personal interactions with sales staff, and the opportunity for customers to see, touch, and try products before making a purchase. However, if online shopping is putting pressure on retailers, shelf planning solutions such as planograms can come to their rescue by helping physical stores compete effectively.?

How can planograms help brick-and-mortar stores counter the impact of online shopping??

A planogram is a visual representation or diagram that shows the placement of products within a store, usually displayed on shelves or in specific areas. From determining which items go where, the number of facings, and the types of displays, planograms help plan out the maximum amount of shelf space more efficiently. For stores that find planogram development challenging, planogram manufacturers have come up with a new solution called planogram services to help you with the shelf planning process. This helps deliver exceptional retail value to customers with real-time shelf execution. The following are some planogram ways to save physical stores from online shopping platforms:?

1. Enhanced visual merchandising: Planograms help maintain consistent and visually appealing displays throughout the store. By following a standardized arrangement, retailers can create a cohesive brand image, establish a sense of order, and make it easier for customers to locate desired products. For example, placing best-selling items on window displays can attract customers to visit stores and make purchases. A well-executed visual merchandising strategy can increase dwell time, encourage browsing, and lead to higher sales.?
2. Optimal product placement: Retailers can strategically position products, ensuring an appealing and logical arrangement. By analyzing customer behavior and shopping patterns, you can place high-demand items, complementary products, and impulse buys in prominent areas, driving sales and enhancing the shopping experience. By monitoring sales data and customer preferences using planogram reports, retailers can adjust product placement, allocate space based on popularity, and streamline restocking processes. This optimization reduces out-of-stock situations, minimizes excess inventory, and ensures a more efficient supply chain.??
3. Personalization and localization: Planograms can be customized based on local customer preferences and demographics. Retailers can tailor product assortments, displays, and promotions to suit specific target markets, allowing brick-and-mortar stores to connect with their local communities and offer unique shopping experiences that online retailers struggle to replicate.?
4. Cross-selling and upselling opportunities: Retailers can identify cross-selling and upselling opportunities by placing related products near each other. For example, placing accessories near clothing encourages customers to explore additional items and make complementary purchases. This strategy not only increases sales, but also enhances customer satisfaction by offering a convenient and comprehensive shopping experience.???
5. Promotional planning: Retailers can allocate dedicated areas on shelves to display discounted or promotional items, draw customer’s attention, and generate impulse purchases. By regularly updating these promotional displays, brick-and-mortar stores can create a sense of excitement and urgency that is difficult to replicate online.???

Overview of Nexgen Planogram Services?

Nexgen offers store-specific planograms for clients that optimize sales and achieve category objectives. We create customized planograms for your business to ensure that they are better aligned with your goals and merchandising strategies. Our expertise in planogram automation helps us build planograms faster, better and consistently. Whether it is creating a planogram from scratch, or a typical reset, we have the knowledge, tools, and experience to get the job done for you.?

Get Your Free Trial Now!