Online Reputation Management Strategy: Tips for Success
Mark Schmukler, MBA, IE, CPIM
CEO and Co-founder of Sagefrog Marketing Group, an award-winning, full-service, B2B marketing firm in Philadelphia, Princeton, Boston & DC. Branding Made Simple? author and speaker. 25,000+ followers.
In today’s hyper-connected world, where most people have a mobile device on them at all times, reputations are no longer defined exclusively by brands. Public feedback (such as reviews found on Google, Yelp, and the Better Business Bureau) now plays a major role in how B2B brands are perceived.
The image of your brand must be carefully considered on every channel and at every touchpoint—or you risk pushing your target audience away.
Safe to say, online reputation management (ORM) has never been more important. In addition to protecting your reputation, ORM revolves around promoting your brand to increase brand awareness and grow your audience.
But you have to do it right. That’s why we’re here to help!
What is Online Reputation Management?
Online reputation management combines digital marketing, public relations, social media management, and SEO to manage the public perception of a brand or business.
Why is Online Reputation Management Important?
Let’s take a look at the facts:
Buyers, especially those in the B2B space, care about the reputations of companies they’re considering, so it’s critical to portray a positive reputation if you want to win them over.
A 5% shift in churn can swing valuation by 50%. I help SaaS companies reduce churn by up to 30% -- guaranteed.
2 年Mark Schmukler, that was a great post. I especially liked the small section on transparency. You gave me this insight: when people are saying they want a company to be "authentic" what they're really saying is they want them to be transparent because transparency builds trust. They're not interested in working with companies that can't trust. ??
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2 年Nice posting, Mark!