Online Optimism's September Newsletter
Online Optimism
Helping businesses across North America get optimistic about their marketing.
From our CEO's Desk:?
As much as I miss the?dog days of Summer?already, I'm excited for the final four months of the year. What will they bring??
Well, internally, our Optimists have lots of exciting campaigns to wrap up, websites to launch, a couple of amazing podcast episodes on the way, and, importantly, OOies to be won. As for the digital world, there's the incredibly fast progress of AI design tools (JP had some thoughts about that), Instagram's never-ending pivoting (Stephanie offers her tips on IG captions, which you need whether they're showing images or Reels or the next big thing), and a new ad platform we're keeping tabs on (iAds, anyone?).?
Whatever the rest of 2022 brings, we'll be here to answer questions, grow businesses, and spread a little Optimism. Let us know how we can help you.?
Yours,
Flynn Zaiger
Blog Post:?How to Market to Hispanic Consumers
Did you know that 20% of the U.S. population is Hispanic, and they are the largest minority in the country? Additionally, were you aware that the purchasing power of this population was $1.7 trillion last year? With Hispanic Heritage Month starting on the 15th, we've published a blog on the top 5 strategies to market to Hispanic consumers and things to avoid. Click below to read more.?
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OO Enters the Upside Down
Our Optimists recently time traveled to the 80s and entered the Upside Down for a?Stranger Things?Party thrown by our Employee Engagement Team! With a new wave playlist, Joyce's infamous wall from Season 1, and activities ranging from rolling the Eggo to pinning the mouth on the Demogorgon and even upside down cocktails, this event was?totally rad!?Oh, and did we mention our remote Optimists from New Jersey and North Carolina also stopped by?!
Are You Curious About?How NFTs Work??
Curious about how NFTs work and what the role of a JPEG is in the NFT process? We recently spoke to Jeremiah Long, NFT Archaeologist and founder of NFTATL, a decentralized resource for helping under-represented people enter the Web3 space, and Wedge, Inc, a 501(c)(3) that creates education programming in the Web3 space, about all things NFT.?
Have You Seen Our?Viral Office Fridge?
Our office fridge went a little viral over the weekend. If it hasn't come across your FYP yet, check out what over a hundred thousand people are admiring on TikTok!??