Online to Offline: Translating Brand Messaging Across All Channels ??
MHH Season 8 Episode 29: This week, Cassie and Erica chat with Kewanna (Kiki) Donaldson, Senior Manager of Brand and Product Marketing at cult-favorite beauty brand Glossier. In this episode, Kiki shares how the brand is positioning itself in the beauty space 10 years after their launch, how they consistently incorporate a spirit of play into their marketing strategy, their product launch process from ideation to execution, and how Glossier translates its messaging across all channels.
Our Place is looking for an Associate Director, Influencer Acquisition Marketing in LA
Tangle Teezer is looking for a Senior PR & Influencer Manager in NYC
Javy Coffee is looking for an Executive Marketing Manager (Remote)
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Other episodes you'll enjoy if you enjoyed Kewanna's episode:
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Mentioned this week: Co-Hosts Cassie + Erica, MHH Season 8 Episode 29 guest Kewanna Donaldson of Glossier, Inc.,?hot jobs (at Our Place, Tangle Teezer Ltd + Javy Coffee - find more jobs at marketinghappyhr.com/job-board), fun things "filling our glass" this week including Glossier, Inc.'s new online community platform, BéIS x National Park Foundation, Pinterest x PACSUN's creator camp day, our MHH Starter Kit (marketinghappyhr.com/starter-kit), and more ??