Online-Offline Marketing/Sales Integration

Intro;

“…the paradox of any technological revolution is that you need to go offline in order to find wisdom and emotional clarity to make the best use of your online life.”—Pico Iyer

This concept was first proposed by Suler; Bringing Online and Offline Living Together. In his opinion, integration creates synergy and integrating online and offline living would lead to enriched development and prosperity. 

General System Theory System theory focuses on the arrangement and relations between the parts and how they work together as a whole. One of the important insights from this theory is the holistic view on the online/offline relationship. The general principle of holism was summarised by Aristotle in the statement that “the whole is more than the sum of its parts.” However it is clear that the whole can be more than the sum of its parts or less, depending on the way the parts are organised and interact, therefore the online and offline world should be treated as an integrated whole.

HYPOTHESIS AND THEORY ARTICLE, under this read it is proposed that an online and offline integration hypothesis which suggests that a healthier pattern of internet usage may be achieved through the harmonious integration of people’s online and offline worlds into one complete world by way of integrating online and offline self-identities, interpersonal relationships and social functioning in the cognitive and behavioural domains.

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