Online meets offline

We all know that responding to clients requests promptly is a must in today's marketplace, and websites which by their nature are 24/7 virtual store fronts makes your presence available to your clients at any time of the day and night. But what happens when that contact needs to translate into an offline conversation in the form of a follow-up brochure or letter?

The following live case study illustrate our ability to provide individual transparent service to each of our clients.

In March 2009 VR Print won the contract to manage the daily fulfilment of the Which? new members packs.

For the past 50 years, Which? has been providing independent and unbiased advice to consumers through their wide range of magazines. As well as Which? magazine, they publish a number of other leaflets and brochures covering a wide range of products and services. Which? wanted to be able to react much quicker to customer’s requirements and at the same time make their marketing communications more personal by introducing 4 colour personalisation.

Now, when consumers first subscribe to Which?, their data is processed that same night via an automated routine. This generates a fulfilment report along with print ready pdf files of each letter. The letters are then printed and the magazines are hand picked and the packs inserted into poly bags and mailed out the same day. VR Print fulfill on average 4,000 packs per day across 78 pack variants.

Which? said - “Staff at VR Print are incredibly proactive and we have had several suggestions of how to improve our use of data and get the best tariffs from Royal Mail. We are immediately informed of any problems and are always offered a solution or help to solve them. What sets VR Print apart from other fulfilment suppliers is customer service and a pro active approach.”

If you would like to have a conversation about your digital print then please contact me, Steve Hall on 01732 373138 or [email protected] and let us help you keep your clients happy.